Initial Franchise Broker Training Workshop

Sell Franchises with the FBA Franchise Broker Training

The Intro to Franchise Consulting Workshop consists of an online pre-training and business set-up outline, three day live-training workshop (webinar also available) and our eight week follow-up program with 120 real time leads worked with our trainers and coaches.  

Qualified candidates will be flown to Orlando to meet our team and be trained at the FBA corporate headquarters.  We provide transportation, accommodations and meals during training, so you can focus on learning this dynamic business.  Training is conducted in an intimate classroom setting, focused on personalized instruction and broker participation.

We not only supply you with a vast amount of resources, but we are here to build your skills, add to your credibility, and to support you in growing and developing your business.

Advanced Website Design

One of the most important tools brokers use is their FBA provided personal website, or as welike to call it, your storefront. Before the FBA, training networks gave you a template website, identical to the websites of all of their other brokers; search engines will have a hard time finding this content and, if it is found, it is difficult to differentiate yourself from other brokers all with the exact same content.

We have had more brokers choose our organization for its advanced integrated technology and complete online sales solution than for any other reason; franchise brokering is in fact, an online business. We custom build each and every website for our members with personalized branding, content, social media, RSS feeds as well as BLOG capability. Our websites are not designed to produce advertisements for Franchisors’ sites, but rather convert our brokers’ traffic into our brokers’ leads.

Do you have to constantly update your website with Franchisor content?  No.  All FBA Franchisors have log-in information allowing them to update their listing within the FBA website 24/7, as this information is updated, it automatically populates on our members' site so everything is dynamically integrated.  In addition, we have a full time Franchisor support staff. 

 

Search Engine Optimization (SEO)

In regards to SEO (Search Engine Optimization) our consultants sites are built in compliance with industry best practices and gives you the ability to customize your own Meta Data and include tracking information such as Google Analytics.  We also include the ability to edit Keywords, Description and Page Title.  In simple terms these are the words that help identify you and which will be listed inside a Google Search.

 

Franchise Searching

The FBA Consultants website features a Franchise Search Tool. This allows your customers to search your inventory of franchises. Each franchise is dynamicly linked to the FBA database. This means that whenever a franchise is added or modified to the database it is instantly updated on your website.

 

Landing Pages

Definition according to Wikipedia: "In online marketing a landing page, sometimes known as a lead capture page, is a single web page that appears in response to clicking on an advertisement. The landing page will usually display directed sales copy that is a logical extension of the advertisement or link.

Landing pages are often linked to from social media, email campaigns or search engine marketing campaigns in order to enhance the effectiveness of the advertisements. The general goal of a landing page is to convert site visitors into sales leads."

The FBA provides their trainees from the Franchise School with three unique landing pages. Each of these will need a domain name for which they will be linked. Each page is fully editable by the franchise consultant and is proven to be effective in creating online marketing ventures such as Pay Per Click Campaigns (PPC) or Email Marketing.

Get More Leads with the FBA

The most important part of your consulting business is a steady stream of qualified clients. We have FBA tested lead generation methods which have proven to be effective in any financial climate. The FBA leads the industry with its instruction on more than 22 marketing methods, including:

• Rebound, cooperative and Franchisor-shared leads
• Tradeshows and seminars
• E2 Visa program for foreign nationals who are interested in purchasing franchises
• Business broker relationships  and referrals
• and more...

During your training, we will provide you with detailed instructions on finding and building referral relationships, how to hold events to promote awareness of your services within your community and which sources will most help you gain well-funded clients.

In addition to helping you determine which lead generation techniques are best for you, your skills and your business goals, as part of your Intro to Franchise Consulting training you receive 120 leads to get your business started. 

Internet lead generation is a way for brokers to have daily activity in their consulting business and the FBA has relationships with lead generators that have the highest closing rate in the industry.  This is not a profit center for the FBA; our brokers save an average of $5 per lead and are able to directly purchase the lead from our vendors without interference, mark ups, delay or having leads resold to other brokers. The better the lead, the better the conversion rate, the more successful our brokers are. It is the FBA business model to grow its memberships through the success of the brokers we support and train. 

Once a lead is captured our FBA included CRM System, will not only keep client information, but will walk our brokers through the entire sales cycle from registering them with Franchisors through deal close. This program allows you to track your revenue opportunity, has a complete step-by-step process already uploaded into each client record for you, including check lists, templates, attachments, client tracking and everything you need to complete the sale effectively without having to think about it.

Our brokers don't have to be web experts because the FBA is, with a full-time ITdepartment paid for by your membership. The FBA thinks of everything in today's broker world because we are run by active brokers. 

Live staff ensures our brokers are receiving the most accurate data and that their clients have priority with our Franchisors. You can't automate relationships!  Our members-only site gives you access to legal consultation, coaching, mentoring, and marketing resources through live daily webinars, recorded webinars, forum boards, vendor relationships and a database of searchable topics in our resource center.The most advanced platform of searchable, up-to-date franchise information is at your fingertips in your member site. The FBA leads the industry with recorded presentations and webinars.

With your member login to the FBA member site you will be able to search hundreds of Franchisors with the first and only Franchise Listing Service ( FLS^SM)! Allowing you to search more information, with 10 times the criteria as other franchise database searches, and then use Franchisor Comparison Grids to analyze the franchise concepts side by side. Giving your client access to these unprecedented tools separates you from other brokers and builds value in your service. You will have access to recorded webinars, FDDs, and information sheets to give to your client as well as Franchisor contracts, business forms and referral information for you.

Each week, the FBA administers several Franchisor Direct to Client webinars.  These webinars allow you to learn about the concept but we also encourage you to invite your clients to the presentations so the Franchisors can directly excite them on their concept.  We provide you with all of the information and the marketing materials to get your clients on the call.

The FBA notifies you and the Franchisor that your client has signed up for the webinar, pre-registering your client with that franchise for you.  This is yet another FBA industry first. 

• Comprehensive franchise detail search ( FLS^SM)
• Compare your search results in a custom franchise comparison grid.
• Community forum complete with franchise reviews from other brokers
• SEO-optimized website storefronts for brokres with their own franchise search
• CRM System with embedded ssales process for easy tracking and client follow-through
• Custom Franchisor-specific landing pages to drive traffic to your website
• Integrated BLOG where you can openly communicate and your direct traffic
  • Fresh client specific content (Monthly Newsletters provided)
  • Franchisor-to-Client webinars

The FBA provides live support for you and the management of your business; from a dedicated Broker Relations Manager to Franchisor Management and IThelp, the FBA is here to provide you with all of the support that you need to run your business.

The FBA has a formalized and structured ongoing support system for all of our members. Whether they are a Franchisor or an FBA Franchise Consultant. The FBA has in place managers for each type of member who oversee and ensure timely and accurate responses from the FBA's team of experts.

In order for support systems to be effective they must an organized structure and accountability.

Franchisor Relations Manager Ensures accurate franchise data Oversee Exposure to Brokers Assists in distributing information Directs questions to advisors Schedules & administers promotional webinars

Broker Relations Manager Brokers direct liaison to the FBA & Board of Advisors Manages & monitors the mentor team Assists with broker coaching Oversees broker tools & resources Ensures quality curriculum

 

FBA Initial Training & Membership Provides

• Live weekly meetings with the Executive Director
• Live Broker Realations Team
• Franchise Sales Compliance Certification
• 8 Week Jump-Start Program
• Weekly Deal Help
• Mentor Team
• Attend a subsequent Intro To Franchise Consulting Workshop ANYTIME
• Largest database of webinars, podcasts and presentations in the industry
• Live daily webinars