Quick Information Request
Request Information about Becoming a Franchise Consultant, Listing Your Franchise, Franchising Your Business, Purchasing a Franchise or if you are an existing Franchise Broker - obtaining membership with the FBA.
Franchise Listing Service
(Scrolling Image slideshow of Resource Center, FLSSM, Franchise Profile, etc)
Click HERE to see the FLSSMin action!
Existing Consultants & Business Brokers
Join the interactive community of the FBA and get the long term support your franchise or business brokerage needs with an FBA membership.
The FBA is an association dedicated to the betterment and growth of the franchise sales industry. We are a collection of successful franchise brokers, franchisors, franchise developers and attorneys. Our dedication to our members is unparralled through our ever expanding assortment of tools, resources and industry experts, as well as a full-time support team ready to assist you in growing your business. Benefits also include access to hundreds of franchises. Learn More about us and our mission.
A few of the major benefits of being an FBA Member are that we provide you with extensive ongoing trainings that include sales, legal and individual franchisor concept trainings. Certifications are available to those who complete the necessary requirements and demonstrate competency and mastery as a franchise consultant. The site also allows you to connect and ask questions with other brokers to discuss the pitfalls and lessons learned in this challenging business.
We not only supply you with a vast amount of resources, but we are here to build your skills, add to your credibility, and to support you in growing and developing your business.
FBA Membership Includes: |
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| Mastermind Groups
Mastermind groups are a forum where brokers within their membership level meet monthly to discuss best business practices, deals, clients, franchisors, brainstorming, marketing initiatives and any other relevant topics. The mastermind groups are one of the brokers favorite features of the memberships because brokers and consultants have the opportunity to build alliances with other members, meet and have a community to turn to. They are no longer alone in their business. They have a team. Franchise Search Engine
Video Training Library
Consultant Tools
Mentoring Opportunities
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Research Tools For Your Client
Services For Your Client
Legal Counsel
Funding Options Lead Sources
Customized Website
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Advanced Website Design
One of the most important tools brokers use is their FBA provided personal website, or as welike to call it, your storefront. Before the FBA, training networks gave you a template website, identical to the websites of all of their other brokers; search engines will have a hard time finding this content and, if it is found, it is difficult to differentiate yourself from other brokers all with the exact same content.
We have had more brokers choose our organization for its advanced integrated technology and complete online sales solution than for any other reason; franchise brokering is in fact, an online business. We custom build each and every website for our members with personalized branding, content, social media, RSS feeds as well as BLOG capability. Our websites are not designed to produce advertisements for Franchisors’ sites, but rather convert our brokers’ traffic into our brokers’ leads.
Do you have to constantly update your website with Franchisor content? No. All FBA Franchisors have log-in information allowing them to update their listing within the FBA website 24/7, as this information is updated, it automatically populates on our members' site so everything is dynamically integrated. In addition, we have a full time Franchisor support staff.
Search Engine Optimization (SEO)
In regards to SEO (Search Engine Optimization) our consultants sites are built in compliance with industry best practices and gives you the ability to customize your own Meta Data and include tracking information such as Google Analytics. We also include the ability to edit Keywords, Description and Page Title. In simple terms these are the words that help identify you and which will be listed inside a Google Search.
Franchise Searching
The FBA Consultants website features a Franchise Search Tool. This allows your customers to search your inventory of franchises. Each franchise is dynamicly linked to the FBA database. This means that whenever a franchise is added or modified to the database it is instantly updated on your website.
Landing Pages
Definition according to Wikipedia: "In online marketing a landing page, sometimes known as a lead capture page, is a single web page that appears in response to clicking on an advertisement. The landing page will usually display directed sales copy that is a logical extension of the advertisement or link.
Landing pages are often linked to from social media, email campaigns or search engine marketing campaigns in order to enhance the effectiveness of the advertisements. The general goal of a landing page is to convert site visitors into sales leads."
The FBA provides their trainees from the Franchise School with three unique landing pages. Each of these will need a domain name for which they will be linked. Each page is fully editable by the franchise consultant and is proven to be effective in creating online marketing ventures such as Pay Per Click Campaigns (PPC) or Email Marketing.
Get More Leads with the FBA
The most important part of your consulting business is a steady stream of qualified clients. We have FBA tested lead generation methods which have proven to be effective in any financial climate. The FBA leads the industry with its instruction on more than 22 marketing methods, including:
- Rebound, cooperative and Franchisor-shared leads
- Tradeshows and seminars
- E2 Visa program for foreign nationals who are interested in purchasing franchises
- Business broker relationships and referrals
- and more...
During your training, we will provide you with detailed instructions on finding and building referral relationships, how to hold events to promote awareness of your services within your community and which sources will most help you gain well-funded clients.
In addition to helping you determine which lead generation techniques are best for you, your skills and your business goals, as part of your Intro to Franchise Consulting training you receive 120 real-time leads to get your business started.
Internet lead generation is a way for brokers to have daily activity in their consulting business and the FBA has real time lead relationships with the highest closing rate in the industry. This is not a profit center for the FBA; our brokers save an average of $5 per lead and are able to directly purchase the lead from our vendors without interference, mark ups, delay or having leads resold to other brokers. The better the lead, the better the conversion rate, the more successful our brokers are. It is the FBA business model to grow its memberships through the success of the brokers we support and train.
Live staff ensures our brokers are receiving the most accurate data and that their clients have priority with our Franchisors. You can't automate relationships! Our members-only site gives you access to legal consultation, coaching, mentoring, and marketing resources through live daily webinars, recorded webinars, forum boards, vendor relationships and a database of searchable topics in our resource center.The most advanced platform of searchable, up-to-date franchise information is at your fingertips in your member site. The FBA leads the industry with recorded presentations and webinars.
With your member login to the FBA member site you will be able to search hundreds of Franchisors with the first and only Franchise Listing Service ( FLSSM)! Allowing you to search more information, with 10 times the criteria as other franchise database searches, and then use Franchisor Comparison Grids to analyze the franchise concepts side by side. Giving your client access to these unprecedented tools separates you from other brokers and builds value in your service. You will have access to recorded webinars, FDDs, and information sheets to give to your client as well as Franchisor contracts, business forms and referral information for you.
Each week, the FBA administers several Franchisor Direct to Client webinars. These webinars allow you to learn about the concept but we also encourage you to invite your clients to the presentations so the Franchisors can directly excite them on their concept. We provide you with all of the information and the marketing materials to get your clients on the call. Plus, when they register, th
The FBA notifies you and the Franchisor that your client has signed up for the webinar, pre-registering your client with that franchise for you. This is yet another FBA industry first.
- Comprehensive franchise detail search ( FLSSM)
- Compare your search results in a custom franchise comparison grid.
- Community forum complete with franchise reviews from other brokers
- SEO-optimized website storefronts for brokres with their own franchise search
- CRM System with embedded ssales process for easy tracking and client follow-through
- Custom Franchisor-specific landing pages to drive traffic to your website
- Integrated BLOG where you can openly communicate and your direct traffic
- Fresh client specific content (Monthly Newsletters provided)
- Franchisor-to-Client webinars
The FBA provides live support for you and the management of your business; from a dedicated Broker Relations Manager to Franchisor Management and IT help, the FBA is here to provide you with all of the support that you need to run your business.
The FBA has a formalized and structured ongoing support system for all of our members. Whether they are a Franchisor or an FBA Franchise Consultant. The FBA has in place managers for each type of member who oversee and ensure timely and accurate responses from the FBA's team of experts.
In order for support systems to be effective they must an organized structure and accountability.
Franchisor Relations Manager
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Broker Relations Manager
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FBA Initial Training & Membership Provides
- Live weekly meetings with the Executive Director
- Live Broker Realations Team
- Franchise Sales Compliance Certification
- 8 Week Jump-Start Program
- Weekly Deal Help
- Mentor Team
- Attend a subsequent Intro To Franchise Consulting Workshop ANYTIME
- Largest database of webinars, podcasts and presentations in the industry
- Live daily webinars
