An Investment that Allows You to Escape to the Bayou While Enjoying “Some Southern Cookin’ with a California Twist”!
Nothing pairs better with a lazy Sunday quite like a late breakfast brimming with comfort food. Thank goodness for the Huckleberry’s southern breakfast franchise! Whether you are craving a traditional breakfast or want to try something new, Huckleberry’s is the place to be. The menu adds a California twist to traditional Southern cuisine with dishes like Crab Cake Egg Benedict and Tom’s Scramble with Bayou Reds. Wash down a satisfying breakfast with one of their Signature Mimosas or sip on the Bayou Bloody Mary to complete the meal.
The delicious offerings don’t stop at breakfast. Huckleberry’s also has an extensive lunch menu that features Snacks & Shareables, N’Awlins Sandwich options and much more. Take a bite of the South with dishes like their Dixieland Steak Melt, Shrimp Po-Boy, Fried Green Tomatoes and much more. Their full menu is available all day long, so you can order breakfast or lunch entrees on your own time.
Is your stomach rumbling yet? Huckleberry’s southern breakfast franchise system has transformed itself over the past 3 years and is packed with opportunity. They have uniquely positioned themselves in the fast-growing breakfast/lunch restaurant segment.
The Huckleberry’s Solution
Greg Graber, CEO of Huckleberry’s & Founder of Heritage Restaurant Brands shared that “walking into Huckleberry’s is like being transported to the bayous of New Orleans with the weeping willow trees, the sound of crickets chirping, in addition to Southern music playing in the background.”
Greg added that not only have they created a unique ambiance to “escape from the everyday”, but their menu is carefully crafted and designed to reflect “southern cookin’ with a California twist.” What’s Greg’s favorite menu item? The answer came easily to him: “Hands down it has got to be our Stacked Chicken & Waffles.”
Since taking over the Huckleberry’s brand in 2016, Greg and his team have worked hard to keep the original charm of Huckleberry’s while preparing the brand for growth. This focus has been reflected in their growth from an initial 7 locations in 2016 to what will be 14 locations by 2020. Not only are they expanding their footprint throughout California but over a 4-year period, they have realized 34% in same store sales growth.
So, if we haven’t convinced you yet how Huckleberry’s is unique, here’s a quick recap:
- GROWING CONCEPT – There’s no other place like it in the BREAKFAST/LUNCH category!
- AMAZING FOOD – Southern inspired cooking with just a hint of California!
- DIFFERENTIATING AMBIANCE – When you walk into Huckleberry’s, it’s as if you’ve escaped to the “bayou” in just a few steps…you’re captivated by the weeping willow tree, sparkling of fireflies and Zydeco music in the background.
- SOUTHERN HOSPITALITY – You’re served by folks that are genuine, charming and ready to help you relax and unwind.
Aside from Huckleberry’s great financials, which reflect average annual net sales over $1.4M, they provide an excellent business model for investors wanting to be in the restaurant business without committing to late hours and time away from family. Given Huckleberry’s is a breakfast/lunch only concept, owners can make it to their kids’ soccer games with time to spare!
Key Attributes of Huckleberry’s:
- Operating hours are 7AM to 3PM. Be home in time for soccer games and family dinners!
- Over 34% SAME STORE SALES increase over the past 4 years.
- 17 consecutive quarters of same store sales growth.
- Uniquely positioned in the fast-growing breakfast/lunch segment.
- Chef-inspired Menu Development and Innovation.
- Marketing support and strong Brand Identity.
- Social Media/eClub platforms.
- Flexible site options.
Although Huckleberry’s is primarily located in California today, Greg Graber shared that “given the vast experience of Heritage Restaurant Brands, Huckleberry’s is positioned to grow nationally and has national distribution contracts in place today to support their growth.”
It’s clear to the FBA why Huckleberry’s is a unique opportunity for new business owners.
If you’re ambitious, have a love for food and previous experience in the restaurant business, then Huckleberry’s might be the perfect investment for you. Huckleberry’s is also an excellent opportunity for individuals looking for multi-unit investment opportunities or to expand their portfolio. This proven success model is designed for owner-operator or semi-passive ownership.
Minimum financial requirements include $350k liquid cash and a $750k minimum net worth. Total investment range: $270,000 – $1,342,000. Franchise Fee is $35,000.
If you are interested in learning more about this concept and what it takes to be a Huckleberry’s franchise owner, contact Director of Marketing, Reem Atkins at Reem.Atkins@HeritageRB.com or visit Huckleberry’s website: www.Huckleberrys.org
Author: Stacie Shannon, Fusion Franchising