Each year at the Franchise Broker Conference and Expo we strive to bring the most valuable and educational trainings and presentations to our attendees. This year we held 7 educational breakout sessions over the three day event. These sessions, totaling 6 hours, can be applied to each attendees Certified Franchise BrokerSM designation (a professional designation for franchise salespersons developed and offered by the FBA).
We offered courses in:
Franchise Sales Compliance Training – a course that educates salespeople in the laws of the FTC pertaining to the sales of a franchise.
Using Immigration Visas to Sell Franchises – this course coaches attendees on the opportunities to expand franchises through E2 Visas.
Voicemail and Email – Improving Metrics – demonstrating techniques to improve call back and close ratios. This is a course that attendees can use in their business immediately, as soon as they return to the office.
Social Media Marketing – Social Media is still a huge, untapped market for many small businesses, this course helped attendees put together an effective social media strategy.
Fee-Based Consulting – While franchise brokering is a free service to the brokers’ clients, there is revenue opportunity that broker and consultants can still develop.
Build Value Through the Entire Sales Process – a very popular course that looked at how to keep clients focused and match concepts to their highest values, becoming a truly trusted advisor to the client.
Master Franchising to Increase Your Revenue – this course focused on the power of Master Franchising, and how attendees can tap into it.
We welcomed some of the industry’s most renowned speakers including Carl Gould, Dan Durney, Eric Riess, Larry Carnell and Todd Weiss.
Each year we build on the courses and next year look forward to providing even more opportunity for career growth and development for all attendees.
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