Thomas T. Nilsen has over 25 years leadership as a brand marketing executive for Coca-Cola, Sara Lee, Nestle, Miller/Coors, Kroger. In the most recent two years, Tom has been a 'New Age' brand promotion consultant to Fortune 500 CEOs in numerous industries. In response to the current economic climate (producing over 5 million displaced executives), Tom has shifted the focus of his consulting practice to delivering 'best-in-class' service to individuals seeking ...
August 27, 2010Sabrina Wall
In the franchise consulting industry, the industry standard is to purchase most of your leads through internet portals (there are many different ways to do this and several types of portals to use). However, many consultants find the leads costly -- considering the number of leads potentially needed to purchase to make a sale. There are many lead generation systems you can use, we'll cover new and different systems and lead generation options ...
August 24, 2010Chris Wall
When opening up your business, the most important aspect of ensuring your success is obtaining, building and sustaining a customer base. Planning your recruitment initiatives can be both exciting and daunting, but also pivotal to the immediate and long-term success of your brand. If you’re working with a limited budget, keep programs for building your customer base simple and add initiatives as your resources grow. Two ways to keep your costs ...
August 18, 2010Chris Wall
Without the right resources, connections and knowledge, financing a franchise can seem like an impossibility. Bankers and lending institutions are more stringent in their qualifications than ever before. Many otherwise worthy borrower-candidates have been declined for funding, for numerous reasons. Macro Business Capital has a solution Macro Business Capital is a Minneapolis-based 13-year-old financial services company that specializes in providing ...
August 18, 2010Sabrina Wall
Whether you're starting a consulting business, or investing in a business opportunity that allows you to operate under your own brand, choosing a name for your new venture is important. After all, the name IS the company, will inevitable provide your potential customer with a first impression of your business and services, and it will be your trademark and brand. When starting a company and needing a name, you have two choices: ...
August 16, 2010Chris Wall
Ft. Lauderdale, Fla. – August 11, 2010 –On Thursday, September 9, 2010 from 2:00 p.m. to 4:30 p.m. the Franchise Brokers Association (FBA) will be hosting a Franchise Investors Roundtable & Workshop. The event is organized to educate attendees on entrepreneurship, provide tools for wise investing and improve local economic and business development. The roundtable targets individuals interested in learning about franchise and business opportunities, options available for business investment and how to ...
August 11, 2010Chris Wall
Bio Green was developed to serve communities with biologically sound, environmentally safe fertilizers that will improve the quality of soils, lawns and landscapes across the country. The lawn service industry cares for the lawns of 10.5 million households in the U.S. While this only represents 15% of total households, it represents 75% of the $3 billion lawn care market. Do-it-yourselfers represent the ...
August 4, 2010Chris Wall
Are you looking for a home care franchise that's right for you? Take a look at AHCS: Alternative Home Care for Seniors. One of Atlanta's most trusted home care providers since 2002 --- bringing personalized care packages for seniors right to their door. And now, they're looking for caring entrepreneurs to join in delivering their services beyond the Atlanta market. AHCS offers a low-cost investment, ...
July 29, 2010Sabrina Wall
There's an interesting article in The Wall Street Journal today, "When the Folks Give You the Business", discussing how many parents, amid the current economic situation, are purchasing businesses (mostly franchises) for their graduating children. "And in this era of renewed interest in entrepreneurship, some parents I interviewed described it as a way of recapturing for their children a stake in 'the American dream' ...
July 28, 2010Chris Wall
Over the last three days, the FBA Staff has been locked-up in headquarters (figuratively, of course) working away at streamlining our processes, brainstorming, clean-out and prepping for upcoming initiatives. This morning, we were looking over our memberships, statistics and growth, and realized what accomplishments we're made in the last 12 months! Since July 2009, the FBA has: Grown 42% in Franchisor Memberships Doubled Our Staff Grown 29% ...
July 22, 2010Chris Wall