Celebrating Chris Wall, FBA’s New Official COO & President

Last Modified 08/2026

FBA's New Official COO & President.

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For the majority of our existence as a company, FBA’s CEO and visionary, Sabrina Wall, was calling all the shots. But after becoming an EOS company, we learned that a good visionary needs an excellent integrator to pick from the multitude of ideas that come from the visionary. Someone with the sight to see which ideas will have the biggest impact and the skills to ensure the proper execution. 

In the EOS system, this is what they call ROCKET FUEL. With the combination of a strong visionary and an excellent integrator, the rocket blasts into new heights. 

Two years ago FBA gave Chris Wall the title of President, and it’s been the best two years in our company’s history. He has truly outperformed all expectations – from getting noticed by IBM and HubSpot for being a true leader of tech, to proving his mastery in reimagining our Member’s website and experience. Through these major projects that he’s tackled with grace, and his integration in marketing, sales, operations, finance, leadership, and more, we have seen how powerful he is in this role. It’s only natural to want to take him higher. 

We are so pleased to officially announce Chris Wall as the COO & President of the Franchise Brokers Association!

And this is just the beginning…

What he was able to do over the last two years was rebuild the company in a clean, optimized, and high performing way. What he will do in 2024 and beyond includes integrating more marketing and tech for our members, developing our influencer initiatives, bringing a new life to resales, and creating the visibility for our members to know exactly how and what to continue to improve on. And we’re sure that with Chris’s spirit and hunger for member success, our list of what’s to come will only continue to grow.

He is a master of reports, and innovative system advancements – in fact, that’s why HubSpot has taken such a liking to him, recently inviting him to a new, exclusive program – more to come on this later.

So join us today (and everyday) in saying thank you, Chris, for being the difference that makes all that we do possible. We can’t wait to see where our future will take us.

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