Each year the official kick-off of the Conference and Expo is the Welcome Reception that takes place on Wednesday evening (a special thanks to Eric R. Riess and the folks at Greensfelder, Hemker & Gale, P.C. who once again sponsored the reception!). The welcome reception is an opportunity for all conference participants (brokers, exhibitors, franchisors and FBA staff) to meet and greet before the excitement and rush of the courses and next day’s events. There was music, drinks, hors d’oeuvres and good conversation.

Life at Play  joined us and brought their photo station. It was a fun touch to the reception and a perfect ice breaker. Attendees were able to play dress up with big sunglasses, hats and boas and take funny pictures with each other.

Many brokers were able to finally meet face-to-face with franchisors that they have been working with all year. Everyone made sure to make introductions between people who didn’t know each other or that they knew would have a mutually beneficial relationship.

Cocktail and business card in-hand, this is the perfect kick-off event each year.