After speaking with our franchise attorney, my client and I discussed choosing his territory. He was interested in the west side of Orange County, FL. I was a bit concerned by this because I know the area and did not want the large population of low-income housing on the west side to hinder my client’s territory. I explained that I would like to calculate the population of each side to ensure that my client was getting a good subsection of the county. We had already negotiated nearly double the average territory for my client and I wanted to give him every opportunity to take advantage of this.
I used our demographics information to pull the population in each zip code and city of Orange County, FL. I then chose major streets to help identify the lines of where the territory would begin and end. I calculated the low-income areas and deducted that from the total of the territory. I also calculated the other territory in the county to ensure that it was not only fair to my client, but also to future Franchisees in that market. This is not something that is typically in the scope of my work, however, I always have my client's best interest in mind. The Franchisor was not from this market and therefore wouldn’t know the important facts about the low income area; therefore, it was my responsibility to ensure that these details were not overlooked. My top priority is to protect and serve my client and to ensure their success.
There are a few difficult things in this world that we all experience, regardless of country and culture. These are wars, pandemics, and economic hardships. And though these make for tough times - throughout history, we have overcome them each time. As the economy starts to slow - both here in the US and globally, […]
In the franchise broker industry, staying ahead of legal changes is a strategic advantage. Recently we came across an informative article from the Franchise Times shedding light on critical legislative developments in California that could significantly impact franchise brokers and third-party sellers. Understanding these changes is essential for franchise brokers nationwide, as they underscore a […]
Ask anyone where they buy their goods from, and the chances of them answering “Amazon” is pretty high. The commerce landscape has dramatically shifted towards online marketplaces, with Amazon as the undisputed leader. This titan of e-commerce has reshaped how we buy and sell globally. Amazon's appeal stems from its vast product range, unmatched customer […]
