Are You Paying Attention to the Code Ninjas Franchise? It's one of the Most Recession Resistant & High Demand Concepts for the Future
You’re about to read something that will shock you. According to a report by the World Economic Forum, an estimated 65% of children entering primary school today will end up working in jobs that do not currently exist. (Here’s where you come in…) Many of these jobs will REQUIRE coding skills. Yet, despite the growing […]
Written by Kourtney Kopp on March 30, 2023
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You’re about to read something that will shock you.
According to a report by the World Economic Forum, an estimated 65% of children entering primary school today will end up working in jobs that do not currently exist.
(Here’s where you come in…)
Many of these jobs will REQUIRE coding skills.
Yet, despite the growing demand for coding education, only 8% of K-12 schools in the United States offer any kind of computer science curriculum.
This highlights an urgent need for quality coding education that’s designed for children. We must prepare future generations for future jobs! But fear not, the gap in the market won’t last long - the Code Ninjas franchise has arrived… and it’s here to stay.
If you’ve seen any locations near you, this is only the beginning.
Decoding the Way This Business Operates
If you weren't considering the Code Ninjas franchise before, now is the time to take a closer look.
The brand has established itself as a leader in the kids coding industry by offering a unique approach that combines education, entertainment, and entrepreneurship. The program is designed to make coding fun and engaging to learn, using a game-based curriculum that takes them on a journey - from white belts to black belts.
Here’s an example of how Code Ninjas “Makes Coding Fun”:
Let's say a student wants to build a game where they can control a dinosaur and explore a prehistoric world. They would need to learn skills to create 3D environments and characters.
Code Ninjas would teach them 3D modeling, animation, game physics, and programming - then the process would look something like this:
Import the dinosaur image into the coding program, and add textures and materials to make it look realistic.
Create animations for the dinosaur's movement, such as walking, running, and jumping, using animation tools.
Design the game world, adding terrain, foliage, and other objects using level design tools.
Add game physics to the dinosaur and other objects in the game world, using the program's physics engine.
Program the dinosaur's behavior using scripting language. This might involve writing code to control its movement, detect collisions, and interact with other game elements.
Test and refine the game, adding sound effects, music, and other features to make it more engaging and fun to play.
Don’t worry, you don’t need to understand code to run this business - any more than we need to understand it to write this article!
The point is, the Code Ninjas program is comprehensive - and believe it or not, young students can actually learn it.
Despite the name, Code Ninjas is more than just coding. They also focus on entrepreneurship - teaching kids how to turn their coding skills into business opportunities. This includes lessons on marketing, finance, and customer service, as well as pitching their business, apps, and games.
A Different Kind of Education Experience
Imagine your kids coming home from school, and when you ask them “so, what did you learn today?” they tell you–with excitement–that they’ve created their own app, or thought of a new business idea…
The concept of this may seem foreign - but that’s because schools are rarely teaching this type of fun, engaging curriculum. But at Code Ninjas, they are learning PRACTICAL skills that they can’t wait to share! (And with not only you, but perhaps the world one day…)
Another unique aspect of the Code Ninjas Franchise is its use of Sensei mentors. These are experienced coders and educators who work with students one-on-one to provide personalized guidance and support. This approach ensures that each ninja gets the attention they need to succeed in the program - and increases the likelihood of their success in the future job market.
Pretty unique business model - with stealthy branding, too.
How Code Ninjas’ Owners Make Money
The biggest revenue generator for Code Ninjas is its after-school programs. They offer students a structured and engaging way to continue learning throughout the day, while also providing parents with a convenient and reliable after-school care option.
The programs are designed to be flexible and scalable, while offering multiple classes at different levels of coding proficiency. Each class typically consists of up to 10 students and is led by a Sensei mentor who provides individualized attention and support.
In terms of cost - owners can decide what they’ll charge, depending on factors such as local market, competition, and demand. That being said, the after-school programs are typically priced based on a monthly or quarterly subscription model, with parents paying a set fee for a specific number of classes. This means the Code Ninja franchise is a business model with recurring customers - which is great for your bottom line.
In addition to this, Code Ninjas also generates revenue from other programs like summer camps, birthday parties, and workshops.
School’s out and summer’s in - what will business owners do now that their most profitable program is less in demand?
Many Code Ninja camps are structured to allow for more intensive coding education, with students attending full-day sessions that cover a large range of concepts and languages (coding language, that is). This can provide a higher fee per student and generate a larger revenue stream during the slower, summer months. It’s also likely that parents will send their children back each year as they advance - so now you have recurring customers spanning many years.
Birthday parties and workshops can also be a fun and profitable way for owners to earn more. These types of events are a one-time, high ticket purchase that offer children the opportunity to celebrate in an environment they love, with friends and family. At the same time, owners get introduced to these kids' friends - or potential ninjas! Win, win.
Who are the “Senseis” for New Code Ninja Owners?
So, now that we’ve decoded the business model and how it generates money throughout the year - who are the “Senseis” for new owners of the business?
Code Ninjas provides detailed training to new franchise owners both online and in-person.
After deciding that the Code Ninjas franchise is a great investment, you'll receive support from the brand's New Center Opening team. Here you’ll be guided through every step of the process, from selecting a real estate site to training your staff and marketing your new location. Depending on your needs, you'll have weekly, bi-weekly, or monthly calls with subject matter experts to ensure a successful and smooth grand opening.
And even after your Code Ninjas is up and coding, the franchise system offers owners access to monthly webinars, town hall meetings, and group forums to keep you up-to-date with the latest information.
In franchising, you get the perks of owning your own business - without having to navigate the build out alone.
Learn About the Proven Model
Code Ninjas has a proven business model that has been successful in both owned and franchised units. The brand was established in 2016 and began franchising in 2017. Since then, they’ve grown rapidly, with 385 franchised units and six owned units in operation as of 2021.And there are many new centers on the horizon!
That being said, rapid growth in a franchise is something we look for and tend to avoid - this is because quick growth can leave a brand unstable. Without proper time and training, the business may not have the support it needs to maintain its quality - and then everything starts to topple.
However, Code Ninjas has maintained stable growth over many years! You can learn about this in the brand’s Franchise Disclosure Document (FDD). We’ll touch on that later in the article.
Lastly, one of the key strengths of Code Ninjas is its retention rate, which is currently at 92%. This high retention rate is a testament to the brand's success in delivering high-quality coding education and a fun and engaging experience for students.
Day in the Life of an O'SENSEI
If you’re going down the path of becoming a Code Ninja owner, then your first lesson will be understanding the word O'SENSEI–or “great instructor.”
You, the O'SENSEI, will have the responsibility of managing the day-to-day operations of your Code Ninja center. This includes overseeing staff, managing marketing and promotions, and ensuring a high-quality experience for your students.
But even the greatest of instructors can lean on their founder for support. The brand will supply you with the marketing materials you need - along with the well established brand name that comes with this investment.
As an owner, you have the option to be an owner-operator, who takes control of the day-to-day tasks, or you can hire a manager to handle these responsibilities. If you choose the manager route, it's important to ensure that they have the necessary expertise and skills to effectively manage the center and staff. The skills to do this effectively will be covered in the initial training.
You can note that the Code Ninjas franchise operates as a brick-and-mortar business, with a small number of employees typically ranging from one to five. This allows for a low overhead cost - given payroll can be one of the most expensive aspects of a business.
All this being said - regardless of your investment style, it's important to remain involved in the high-level aspects of the business. This may include monitoring financials, attending training sessions and webinars, and collaborating with other franchisees and corporate leadership - or even just tapping into the local community and picking up on trends in the market.
So, now you want to know…who would be the best O'SENSEI–or owner–for this opportunity?
The ideal buyer is someone with a strong sales and marketing background who is customer service focused. Additionally, it's beneficial for the franchisee to be involved in the local community and have a desire to make a positive impact on the lives of children in their area.
Sound like you? Great! Here’s what you need to know about buying this brand…
What Does Code Ninjas Cost to Own?
The cost of owning this business varies depending on a number of factors, such as the size of the territory, and location. The investment range for a Code Ninjas franchise is between $181,167 and $451,950, with a minimum net worth requirement of $250,001 to $500,000.
Minimum Net Worth equal to or greater than total initial investment.
Liquidity or liquidity access available to invest should be a minimum of 30% ($100-150K+) of total initial investment.
Credit score above 700.
Compliance with background check policy and other requirements.
While the initial investment may seem high, it's important to note that this franchise model is designed to be scalable and flexible, allowing owners to customize the experience for their local market while still adhering to the brand's core values and standards. This means that owners can start with a smaller territory and expand over time as they become more established and profitable.
Have you ever considered working with a franchise broker?
There are many benefits in doing so! Not only do you get extensive brand research done for you, but that also includes reviewing the FDD - which essentially is the DNA (or code) of the franchise's history.
Why not!? - There is no obligation or cost to review your options with a trained expert who can explain the FDD to you and answer any questions you have about the opportunity - and who doesn't love FREE!
Generally speaking, this document is a lot to digest (300 pages) but a broker can break it down on your behalf. An FDD covers everything from earnings and fees, to training, trademarks, litigation, and more. It’s the full download on what you need to know about a brand before taking the next step toward ownership.
The Future of Children’s Education is Now
As the world continues to evolve and new technologies emerge, the need for quality coding education for children has never been greater.
Today's children will be tomorrow's leaders, and the jobs they'll be doing are ones we can't even imagine yet. That's why it's critical to equip them with the skills they'll need to succeed in the digital age.
You could lead this charge.
By investing in a Code Ninjas franchise, entrepreneurs have the opportunity to make a real difference in the lives of children while building a successful and profitable business in the education sector. With a flexible and scalable franchise model, multiple revenue streams, and ongoing support from the franchisor, Code Ninjas is an excellent investment opportunity for individuals with a strong sales and marketing background and a desire to make a positive impact on their local community.
Are you interested in this franchise? Please fill out the form to contact us
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