Navigate Franchise Matchmaking with Zorakle Spot On: Insights from Broker FUNdamentals

What if there was a tool that provided insight into your candidate, their motivations, skill sets, personality (and more) and then matched them with businesses that aligned with all those things?

You’d want to be a master of that tool, right?

GOOD News! That tool was the topic FBA Brokers covered in our latest Broker FUNdamentals mentoring session.

Zorakle Spot On quickly became a favorite among FBA Brokers – and last Friday, Amanda and the group assessed this business assessment tool, exploring its process and best practices.

Topics such as the importance of aligning with a client's values and motivations, the potential of hybrid business models, and the lucrative opportunities in "boring businesses” were also highlighted – along with other insights, such as the concept of recurring revenue streams and its significance in today's economy. This session underscored the value of Zorakle Spot On and the role it plays in the brokering process. 

The takeaway? Franchise Brokering requires a commitment to learning what’s new in the industry. Here’s an overview of the mentoring that took place, if you missed out.

Topics for Mastering the Zorakle Spot On Tool

In our latest Broker FUNdamentals session, FBA Brokers dove into the Zorakle Spot On business assessment tool, exploring nuances and how it can vastly improve the matchmaking process between candidates and franchise opportunities.

Here's what was discussed:

• Zorakle Spot On Assessment: Amanda highlighted the importance of this tool in identifying a candidates's strengths and pairing them with suitable business models. It's proven effective in analyzing top franchisee profiles and is crucial for matching individuals with the right opportunities.
• Understanding Client Values and Motivations: The team discussed the necessity of grasping a candidates's underlying motivations and values, emphasizing the role of education and conversation on top of building rapport.
• Hybrid Business Models: The significance of consistent systems across businesses, regardless of their size or model, was debated. Amanda clarified hybrid models, leading to an enlightening discussion on the benefits of belonging to a development group such as Neighborly, which offers infrastructural support and cross-marketing advantages.
• Client Interest in Sustainable and Semi-Passive Business: Broker Keith Liscio shared insights into a candidates's search for profitable, semi-passive businesses with sustainable models and clear marketing plans, underlining the importance of addressing candidates' "splatter dots" or areas of desired improvement.
• Exploring "Boring Businesses" and Recurring Revenue Streams: The group considered investing in overlooked sectors in franchising with focus on their potential to generate consistent income, further emphasizing the allure of ventures with recurring revenue models.

Join us in our next Broker FUNdamentals session to further refine your skills as a Broker and learn about the latest tools and strategies to help your candidates achieve their dream of business ownership through GOOD franchising. 

Sign up for the next session, Fridays at 2 PM EST: https://fbamembers.com/events/working-with-franfund/