Uniting Through Art: How Hawaii Fluid Art Franchise Owners Create Community and Cash Flow

In today's fast-paced world, it seems we're all craving an outlet that allows us to unleash our inner artists. Have you noticed art classes, such as pottery painting and paint-and-sip parties, becoming increasingly popular, offering the perfect escape from the daily grind? Maybe you’ve attended one recently, or perhaps you've seen a friend's masterpiece proudly […]
Written by Kourtney Kopp on April 25, 2023
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In today's fast-paced world, it seems we're all craving an outlet that allows us to unleash our inner artists.

Have you noticed art classes, such as pottery painting and paint-and-sip parties, becoming increasingly popular, offering the perfect escape from the daily grind?

Maybe you’ve attended one recently, or perhaps you've seen a friend's masterpiece proudly displayed on social media…

Regardless, businesses dialed in on ART are popping up everywhere. And there’s an undisputable reason why our culture is craving more of this creativity.

Never before have our resources been more abundant - in a world where we can have mostly anything we want or need (at the click of a button), we are searching for more meaningful connections and experiences.

So, even if we're not all destined to be the next Picasso or Bob Ross, art is a way to achieve that connection - with ourselves and our community! After all, the benefits are immense – numerous studies show that engaging in creativity can significantly enhance mental health and overall well-being.

Think back to the time when art was everyone's favorite subject at school…

Or was that just me?

As we grew up, though, the world seemed to push us toward more "practical" career paths. We were encouraged to follow our passions, but when we declared our love for a creative endeavor, we were met with skepticism.

You know the term “starving artist”? Well, haven’t most of us tried avoiding falling into that stereotype?

Even despite the gifts we we're given, the pull of practicality was always there - reminding us of the stability of a career that paid the bills, had growth potential, and perhaps could even earn us some prestige. 

The focus shifted from fun to financial stability. But wasn’t something missing? That's a sentiment we often hear from people joining the franchise industry. "Something IS missing."

We're here to tell you that you finally have a choice. You can follow your passion, have fun, and build a successful business - without losing your dream in the process.

Because with the Hawaii Fluid Art franchise, you can have the best of both worlds. And though you’ll be able to claim the life you’ve always wanted, there are still countless people in search of their outlet to do the same. That’s your power as an owner of this business, you are the one providing the space for them to express themselves. 

No Artistic Passion Required… 

It's important to note that you don't have to be artistic–or even like art–to run a successful Hawaii Fluid Art franchise. It is not a prerequisite for being considered for this investment - or to be considered a “good” owner. 

What truly matters is your commitment to running a business that goes beyond crunching numbers and focuses on providing a fulfilling experience for your customers.

As a franchise owner, you should be excited about the prospect of creating a space where people can come together to learn, grow, and express themselves through this artistic medium.

If you’ve never even considered being the next Bob Ross or Picasso, that’s okay! But what you will be is the person behind the scenes, orchestrating the day-to-day experiences and building a strong community around your franchise.

Not only that, but you’re contributing to the joy of life! Allowing people to expand their potential, test new creative ideas in a safe and fun environment, and activate new parts of their brand that have been dormant most of their adult lives - that’s really what you’re doing.

Understanding the Art of Success in This Business Model

Hawaii Fluid Art offers a unique approach to the world of art by blending creativity with a profitable business model.

This innovative franchise provides immersive, hands-on art classes for people of all ages and skill levels, focusing on the captivating medium of fluid art.

Don’t know what fluid art is? Well, you might not know the name, but you’ve probably seen it!

Fluid art, also known as pour painting or acrylic pouring, is an artistic technique that involves mixing various paint colors and pouring them onto a canvas. The result is a stunning, abstract design created by the natural flow and movement of the paint.

I’ve seen this type of art emerging all over my social media platforms - which raises a question others may have… 

Why pay for the experience when you can do it at home?

In the age of YouTube and virtual art tutorials, Hawaii Fluid Art stands out by offering a one-of-a-kind, in-person experience that can't be replicated online. Customers who visit the studio can expect a warm, welcoming environment where they are trained to practice fluid art techniques (and make it look good, because that’s key) under the guidance of experienced instructors. They'll also have access to all the necessary supplies and tools, making it easy for them to dive right into the creative process.

Okay, fair enough… supplies are expensive! And it’s much more fun when you’re surrounded by people enjoying the process along with you. But have you ever been to an art class where you were NOT proud of what you made? I have. Hearing people say, “I can’t wait to hang this when I get home!” all while thinking mine’s definitely going in a dark closet somewhere.

What really sets Hawaii Fluid Art apart from traditional classes is its emphasis on making art accessible and enjoyable for all, even those who may not consider themselves particularly “good” at it. What you create actually looks good, because not only do participants get hands-on demonstrations and step-by-step guidance from knowledgeable instructors, but the technique is a more forgiving and approachable skill compared to other art forms.

However, if customers are more experienced, there are still classes that are challenging! Hawaii Fluid Art offers a wide range of classes, from beginner to advanced, including group workshops, private events, and even corporate team-building sessions.

How Owners Make Beautiful Paychecks (I Mean, Paintings)

The primary source of revenue comes from the various art classes and workshops offered at the studio. Recall that there are multiple class levels for beginners, advanced artists, and people in between.

In addition to the income generated from classes and workshops, Hawaii Fluid Art also offers private events and parties as a secondary revenue stream. These events, such as birthday parties, bachelorette parties, or family gatherings, provide an entertaining and memorable experience for guests while driving additional revenue for the franchise owner.

It’s pretty common for corporate teams to book out the entire studio, too!

How fun? And what’s cool is that while most companies go off site for their team building activities, yours would likely love to hang back and make art with you and their co-workers!

Seasonal or recurring revenue aspects can also be found in the form of special events or workshops tied to holidays or other notable occasions. By offering themed classes or promotions, franchise owners can encourage repeat business and keep customers engaged throughout the year.

Running a Hawaii Fluid Art franchise is like creating a masterpiece with fluid art itself - the more you pour in, the more vibrant and successful the result. By leveraging these diverse revenue streams, you can build a thriving business that brings joy, creativity, and financial success to your community.

What Does Support and Training Look Like?

Stepping into the world of business ownership presents a variety of options. Some individuals prefer the "blank canvas" approach, building their new venture from the ground up with nothing but their own creativity as a guide.

However, franchising offers a different experience, one that's akin to a paint-by-numbers canvas. While this doesn't mean just anyone can do it, it does provide valuable guidelines to support you on your journey. The appeal of paint-by-numbers lies in its ability to help create a beautiful work of art with some additional assistance – and that's what franchising is all about.

As a new Hawaii Fluid Art franchise owner, you'll begin with an initial training program that covers the franchise's unique approach to art classes and the intricacies of operating a studio. This comprehensive, hands-on experience will help you understand the business model, learn the marketing material, and confidently manage your franchise - even if you've never owned an art-related business before.

Moreover, joining the Hawaii Fluid Art franchise community connects you with a network of like-minded entrepreneurs, offering opportunities for collaboration, networking, and idea exchange – all designed to foster continuous growth.

Keep in mind that it really is like paint-by-numbers but for business ownership – providing guidance and structure, while still allowing you to create something uniquely your own.

Who are Ideal Owners of Hawaii Fluid Art?

The ideal Hawaii Fluid Art franchisee is someone who embraces the vision of the brand and appreciates the importance of Hawaii Fluid Art's techniques in providing an edge over the competition.

While specific experience in art or teaching is not required, having a background in retail, customer service, sales, and business management can be quite beneficial.

Here are some key qualities that make up the ideal Hawaii Fluid Art franchise owner:

  1. Passion for community-building. Franchisees should be excited about creating a space that nurtures connections, encourages creativity, and promotes a sense of belonging among participants.
  2. Retail and customer service experience. Dealing with the general public is an integral part of this business, and having some retail or customer service experience can be helpful in providing an exceptional customer experience.
  3. Sales and business management skills. A strong understanding of business fundamentals and a willingness to learn is essential for success as a Hawaii Fluid Art franchise owner.
  4. Leadership and operational skills. As a business owner, you should possess the ability to manage operational tasks, lead a team, and ensure smooth operations in your studio.
  5. Growth mindset. The ideal franchisee is someone who is eager to learn, adapt, and grow both personally and professionally. They should be open to feedback and continuously seek ways to improve their business and the experiences they offer.

How Much Does it Cost to Own?

So, there's this common perception that artistic people are right-brained, while those who excel in math and logic are left-brained. But we don't subscribe to just one or the other - we believe everyone can find a balance between the two worlds. With that said, let's talk math and costs for this artsy brand, Hawaii Fluid Art.

As a prospective franchise owner, you'll need to have a minimum liquidity of $40,000 and a net worth ranging from $250,001 to $500,000.

That being said, the total investment range for starting a Hawaii Fluid Art franchise is between $113,300 and $194,800.

It's important to note that passive ownership is not allowed, meaning that the owner must actively participate in running the business rather than working 15 hours or less per week. 

As a franchise owner, you'll be required to spend a minimum of $500 per month on local advertising. However, you might be wondering why this number is relatively low. The reason being Hawaii Fluid Art is a strong referral business and has a powerful social media component that makes it easier to market. Your ability to capture cool, striking photos and showcase happy customers is incredibly valuable. Repeat customers and word-of-mouth referrals also contribute to the lower marketing costs.

Moreover, while Hawaii Fluid Art may currently be a smaller brand, it's rapidly growing and has already sold several units. Soon, it will be a well-known brand across the country, which will further increase the brand value and recognition.

With Hawaii Fluid Art, you won't have to start from ground zero in teaching customers about your brand. They may have already heard about your business through word of mouth from another location or through the overall national marketing efforts.

All of these investment costs are designed to help you grow your business and reach more potential customers by leveraging the brand's name recognition. In the long run, the benefits of joining an established franchise like Hawaii Fluid Art can outweigh the initial costs, saving you time, effort, and resources in building your business from scratch.

Paint This Picture…

Now you know the business model, who the ideal buyer is for this brand, the costs, all of it... but can you actually see yourself IN the business every day?

Can you see yourself opening the doors to your Hawaii Fluid Art studio each morning? The energy is vibrant, your employees are excited to be there, and you've curated a welcoming atmosphere…

As your customers arrive for their classes, their excitement is infectious. Some are rediscovering their artistic passions after years of dormancy, while others have become regulars who often share their enthusiasm with your team.

In these seemingly small moments, you realize the profound impact you've made on their lives. You're not just providing a service - but also creating a space where people find fulfillment and a sense of community.

Think about the pride and accomplishment that comes with that.

As each class progresses, you watch people from all walks of life come together, bonding over their shared love of art and creativity. This is an environment that fosters connection and oneness, where people feel whole again. Friends and family book classes together, and even your loved ones can't get enough of the experience.

In today's world of digitized interactions and fragmented connections, your studio offers a much-needed haven. You're doing more than just running a business; you're providing an outlet for the "starving artist" in everyone and helping them reconnect with themselves and others.

We Represent the Hawaii Fluid Art Franchise!

Owning a Hawaii Fluid Art franchise allows you to blend your passion for creativity with a profitable business opportunity. By offering immersive and accessible fluid art classes, you can make a lasting impact on your community while providing an enjoyable experience for people of all ages and skill levels.

With the comprehensive training and ongoing support provided by the franchise system, you'll be well-equipped to run your business, even if you have no prior experience in the art world or as a business owner. And with the proven business model and established brand reputation, you'll be able to hit the ground running, making the most of your investment.

So, if you're ready to embark on a colorful and rewarding journey, consider joining the Hawaii Fluid Art family and let your artistic spirit pour.

(or is it soar?)

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