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Beautiful Homes will Never go out of Style…and Neither will Set the Stage Franchise

Did you know that a well-staged home can sell for up to 20% more than an unstaged home? It's a game-changer in the world of real estate, and it all comes down to the art of presentation. Wonder why that is? Well put yourself in the shoes of a home buyer - after countless showings, […]
Written by Kourtney Kopp on May 15, 2023
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Did you know that a well-staged home can sell for up to 20% more than an unstaged home?

It's a game-changer in the world of real estate, and it all comes down to the art of presentation.

Wonder why that is?

Well put yourself in the shoes of a home buyer - after countless showings, you still haven’t found the one…

But then you step into a beautifully furnished space that feels like it was tailor-made for you. Suddenly, it's not just a house - it's a home, and you can't imagine living anywhere else.

What price would you put on that? An additional 20% perhaps?

That's the power of home staging - it transforms spaces into unforgettable experiences that leave potential buyers clamoring for more. Gone are the days spending your mental energy mapping out where each piece of furniture goes (all while your real estate agent–patiently–waits for you to finish).

And for those seeking a fresh start or looking to level up on home decor, a tastefully staged home can be the catalyst for reinvention - because guess what…

With Set the Stage, you can buy the home AND everything inside of it.

Ready for a little insider secret?

The key to Set the Stage's success isn't just their exceptional service. It's the franchise owners who are stepping into the spotlight and bringing their passion for beautiful homes to communities everywhere.

That owner could be you.

So, if you’re ready to pull back the curtain on the Set the Stage franchise, this article will reveal all you need to know about setting your own stage for the business opportunity you’ve been waiting for.

Behind the Curtain of the Business Model 

When you think of home staging, what comes to mind?

Have you ever used a staging service? Did you realize that many people struggle to make their homes look inviting and appealing?

It's not easy to pull together a space people want to be invited back to - time and time again. But that's what we all want, right? For our friend and family to feel just as at home as we do.

You know what we’re talking about. Just browse through local MLS listings, and you'll see what we mean - outdated furniture in grand rooms, mismatched decor, and an overall lack of design cohesion. Or worse. Empty rooms that leave it all to the imagination!

That's where the Set the Stage franchise comes in.

Set the Stage is a master at creating visually captivating environments that resonate with home buyers, Airbnb guests, and property owners alike. Their unique approach combines innovative design concepts, quality furniture, and eye-catching decor to transform spaces into stunning showpieces. 

And this isn't your average run-of-the-mill staging company - it's a full-fledged production that elevates homes to their highest potential (and closing price).

Owners manage this production by offering customizable staging packages for properties of all shapes and sizes - from cozy condos to sprawling estates. They work closely with real estate agents, homeowners, property developers, and vacation rental owners (such as Airbnb) to create one-of-a-kind experiences that capture the essence of a dream home. And as an added bonus, buyers can even purchase the staged furniture and decor, making the transition into their new home seamless!

As we mentioned, Set the Stage caters to the booming Airbnb market. They furnish rental properties, allowing visitors to scan a QR code to purchase any item they fall in love with during their stay.

Ever been on a staycation and wished you could have brought that beautiful dresser home with you? Now you can!

Set the Stage's business model allows for recurring referral sources, since owners are essentially getting paid to put their furniture in “showrooms.” Bottom line is, they’re getting paid to recieve free marketing. 

Also, as a franchise owner, you'll have the flexibility to define your role within the business. You can choose to be the creative force behind each staging project or hire talented designers to bring your vision to life. Either way, you'll be part of a brand that's revolutionizing the real estate industry, one show-stopping transformation at a time.

Cash-in on Home Staging

The primary source of revenue for Set the Stage comes from the brand’s staging services, which cater to a diverse range of referral sources, including real estate agents, homeowners, and property developers. Set the Stage owners charge a fee for their professional home staging expertise, which includes creating visually captivating environments, planning layouts, selecting and placing furniture, and adding accessories and décor to make the property more appealing to potential buyers.

These fees are typically based on factors such as the size of the property, the number of rooms to be staged, and the complexity of the project. Consultations and customized staging packages tailored to the specific needs of their clients can also be offered from this brand.

And when you think about it - if you do a good staging job and your client’s home gets sold, then the likelihood that the realtor (or other realtors through referrals) hires you again increases!

Set the Stage owners also have the opportunity to generate a generous additional income through the sale of furniture and decor used in the process. As potential buyers fall in love with the stunning transformations, they can choose to purchase the items that complete their dream home, providing a seamless and stress-free transition.

But even if the furniture isn't purchased, it can be returned to the franchise owner’s inventory, where it can be repurposed for future staging projects, maximizing its value and minimizing waste.

And let's not forget about seasonal opportunities!

With real estate trends fluctuating throughout the year, there's always a chance to capitalize on the demand for home staging during peak seasons. This means your revenue potential is not only year-round but can also increase during those busy times when everyone is eager to find their perfect home.

Building Strong Owners Through Comprehensive Support

Before the curtain rises on your new venture, you'll participate in an extensive training program that covers all aspects of the business, from staging techniques and design principles to sales and marketing strategies. This thorough education ensures that you're confident and prepared to create those memorable spaces that buyers can't resist.

Set the Stage offers owners extensive support apart from just business setup, initial 2-week training, launching, and ongoing support, such as:

  • Warehouse selection and setup
  • Hiring team members
  • Setting up appointments and consultations
  • Providing an online training program
  • Offering a comprehensive operations manual
  • Additionally, the SET THE STAGE® Home Office offers continual business development support, additional training options, and regular collaborative meetings, conferences, and retreats with other franchise owners.

It’s important to note that many franchise brands offer only a few days of training, leaving new franchisees to navigate the complexities of their business largely on their own. In contrast, Set the Stage's comprehensive 2-week initial training and support system ensures that franchise owners have ongoing guidance and resources to help them achieve success.

This level of support not only helps owners overcome challenges, but it also fosters a sense of community and collaboration within the brand.

What Makes Set the Stage Franchise Unique?

Set the Stage Franchise is a disruptor in the home staging and furniture sales industries.

As a young franchise, their rapid success and growth demonstrate their remarkable ability to tap into the popular market created by the "fixer-upper" culture. Joanna and Chip, we're looking at you. Also, the brand's unique approach to integrating the Airbnb component and offering furniture sales in rental spaces sets them apart from competitors.

With a focus on quality, innovation, and support, Set the Stage ensures that franchise owners have the tools and resources needed to succeed and stand out in the market.

Here's how:

  1. Comprehensive System for Staging Success. Set the Stage offers a complete system that empowers franchise owners to execute stunning home designs with confidence. Even without prior design experience, owners are equipped with the tools and training necessary to create beautiful and captivating spaces that potential buyers will love.
  1. Low Overhead and Free Showrooms. Unlike traditional furniture companies, Set the Stage doesn't require massive real estate investments or expensive showrooms. Instead, franchise owners are paid to showcase their products in staged properties, effectively eliminating the costs of maintaining a traditional showroom.
  1. Diverse Range of Services. Set the Stage offers a wide array of services that cater to various needs, including vacant and occupied home staging, model home staging, vacation rental staging, pre-listing consultations, corporate vignettes, and more. This versatility allows franchise owners to tap into different markets and expand their reach.
  1. Innovative, Exclusive App. The exclusive Set the Stage App enables owners to manage their businesses from their smartphones, streamlining operations and improving efficiency. This tech-forward approach not only simplifies day-to-day tasks but also enhances the brand's image and credibility in the eyes of potential clients.
  1. High Consumer Interest and Social Recognition. People are drawn to businesses with a cool factor and social recognition, and Set the Stage has both. The franchise appeals to the growing desire for beautiful homes and easy access to high-quality furnishings and decor, making it an attractive business opportunity with mass appeal.
  1. Exceptional Marketing Support. Set the Stage provides franchisees with top-notch marketing materials created by their in-house team, making it easy to reach real estate agents, homeowners, and potential buyers. The growing online market for home decor content allows franchise owners to leverage their strong online presence to drive more business and boost their bottom line.

Do You Fit the Bill?

Set the Stage Franchise is on the lookout for individuals who share a passion for design, real estate, and transforming spaces into unforgettable experiences.

However, the opportunity is not just for design enthusiasts - it's also for those who understand the appeal of design and its importance in today's society.

Ideal candidates are those who have a keen eye for detail, a creative mindset, and a knack for visual storytelling. Additionally, they should be interested in a referral-based business, enjoy having customers come to them, and appreciate the idea of being a disruptor in a thriving marketplace.

Sound like you?

Well, let's set the stage (pun intended) for what a typical day as an owner would look like…

While previous experience in design or real estate is an asset, it's not a requirement. Set the Stage values candidates with diverse backgrounds who bring unique perspectives to the table. What's most important is that you have an entrepreneurial spirit, a strong work ethic, and a commitment to providing exceptional service.

Personal traits and characteristics that align with the Set the Stage culture include adaptability, resourcefulness, and a customer-focused attitude. Franchise owners should also have excellent communication and interpersonal skills, as building relationships with real estate agents, homeowners, and developers is key to success in this industry.

Think of it like this: if you're the kind of person who can walk into a room and instantly envision its full potential, then you're already one step ahead in the game. But, more importantly, if you're someone who understands the value of a staging service or design concepts, then you're an ideal candidate for the Set the Stage Franchise.

What Does Setting the Stage Cost?

Joining the Set the Stage franchise comes with a few investment and financial requirements.

As a prospective franchise owner, you'll need to meet the specified net worth requirement of $100,001 to $250,000 and demonstrate the financial capacity to invest in the business.

That being said, the all-in investment range is $164,500 - $174,500.

One of the many benefits of choosing Set the Stage Franchise is its scalable and flexible business model. This franchise opportunity allows for semi-passive ownership at the onset, which means you can hire a manager to run the business.

The ramp-up period of 1 to 3 months provides ample time for franchisees to complete the comprehensive training program and prepare for the launch of their business. This period allows franchisees to become familiar with the brand's staging techniques, design principles, sales, and marketing strategies. This thorough education ensures that you're confident and prepared to create those memorable spaces that buyers can't resist.

Act Out Your Success with Set the Stage Franchise

So at the start, we asked you to put yourself in the shoes of a home buyer looking for their perfect place. Well, now, rather than stepping into the home of your dreams - imagine it's your business. It's the Set the Stage Franchise, and you're the owner.

You start your day by meeting, greeting, and presenting Set the Stage at various real estate brokerages. As you build relationships with industry professionals, you become an integral part of their network, solidifying your position in the market. Your days are filled with managing inventory, team members, and movers.

As you handle invoicing and collect deposits and balances, you witness the financial growth of your business. You also get to source and order beautiful furnishings for projects and inventory, further fueling your passion for design and home staging. 

You're revolutionizing the industry and making people feel happy at home. In the ever-growing world of home decor and design, your Set the Stage Franchise stands out as a beacon of innovation, creativity, and professionalism.

Not only are you fulfilling your dreams but also helping countless others find their dream homes. This is something truly special, and you’re center stage.

So, are you ready to become the proud owner of a Set the Stage franchise? 

Your stage is set, and the spotlight is waiting for you.

Are you interested in this franchise?
Please fill out the form to contact us
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