Three months ago I began networking my franchise consulting business here in Orlando, Fla. I have networked the business before, but I was interested in testing a new lead generation technique and began a campaign where I went to 45 events over a 6 week period. That is a lot of networking! I tested different types of venues including high-end clubs, Meet Up groups, a local BNI chapter, Chamber of Commerce, socials, Red Carpet Monday events, charity golf tournaments, connections groups, leads groups, women’s groups and more. Through that testing, I meet at least 12 qualified candidates that were interested in purchasing a franchise. More importantly, I meet someone that later referred me to an excellent referral source. That company contacted me through our website and has become a potential referral partner that almost sounded too good to be true.
I began working with this referral source. We trained each other on the basics of our companies and put the wheels in motion for this machine to generate qualified referrals that we could help. Several months later we began receiving highly qualified prospective Franchisees. The test had worked. With a little bit of effort and commitment to complete the test and do what I set out to do, I generated a quality referral source that will help 4 companies to succeed.
I can help the client that is looking for a franchise. I can give that client all the assistance, tools and research to make a great decision on a franchise. Because I am a member of the Franchise Brokers Association I can also give them ongoing support and training through my membership ensuring they are going to have the best opportunity for success. As a franchise consultant, I know that the work that I do and what I have to offer my clients is far better than what they could create on their own.
I can help the Franchisors to find a quality Franchisee. I helped the company that I partnered with to give their client a successful business. And lastly, I can help my company add another successful Franchisee into the market place to create jobs and to create a future for themselves. That kind of success is something I do every day and for that I feel victorious.
Check back to see what next steps I take my client through to make their entrepreneurial dream a reality.
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