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Cut the Red Tape of Corporate America. Make an Impact Through Franchising

In corporate America, many high-achieving professionals find themselves at a crossroads, questioning the trajectory of their careers and the impact of their work. Does this resonate with you?  If YES, you may often wonder if the professional ladder you're climbing is leaning against the right wall, potentially overlooking your deeper desires for fulfillment and impact—elements […]
Written by Kourtney Kopp on May 6, 2024
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In corporate America, many high-achieving professionals find themselves at a crossroads, questioning the trajectory of their careers and the impact of their work.

Does this resonate with you? 

If YES, you may often wonder if the professional ladder you're climbing is leaning against the right wall, potentially overlooking your deeper desires for fulfillment and impact—elements that the corporate playbook often sidelines.

If NO, and you feel confident about the future your role promises, that’s excellent. Still, understanding the franchise model could empower you as your career and personal aspirations evolve.

Regardless of your current stance, this article will introduce you to three transformative impacts of franchising, highlighting how this industry offers a compelling alternative to the conventional 9 to 5 and cuts through the bureaucratic red tape.

This Recent LinkedIn Post Struck a Nerve

We're going to gamble and guess that you're a user on LinkedIn. Recently, one particular post struck a nerve, receiving over 55,000 positive reactions.

This post highlighted how some managers wield fear as a tool in the workplace. The flood of comments (over a thousand) shared personal stories that sketched a bleak picture of corporate life: a world where fear-based management and a lack of genuine care for employees are all too common.

Trigger warning: another post called out that if an employee passed away, their manager would likely replace them within 48 hours, while their family's grief would last forever.

These discussions, backed by thousands of agreeing professionals, have stirred deep emotions and a continued sense of devaluation. Perhaps you, too, have come across stories like these.

You Might Not Believe What You’re About to Read

In stark contrast to the LinkedIn Posts we doom scrolled, our experience in franchising paints a very different picture—one of community, support, and genuine value for each team member.

We understand if this seems too good to be true.

Many individuals transitioning from corporate environments might hesitate to take our word for it or might even want to call our bluff. Unfortunately, the true extent of this difference often remains unseen until you experience it firsthand.

But why do you think there’s such a disparity? Why are so many professionals feeling undervalued in corporate structures, while those in franchising often experience the opposite?

We have a few ideas why.

Time Out, What is Franchising?

This article covers a very specific aspect of franchising: Franchise owner's fulfillment compared to those in corporate America.

If you’d like to start from the beginning and learn more about what franchising even is, how much it costs, what is the business model, etc.

Here are 7 great resources you can’t go wrong with:

What’s Causing Such a Disparity Between Corporate America and Franchising? Here’s Our Take…

1. Franchising Provides the Space to Be Loving

Research into workplace happiness, including studies by Harvard level researchers, suggests that direct pursuit of happiness can often feel elusive, leading to advice like, "make the best of your situation."

We are taught to settle for “good enough.”

However, reflecting on the insights of Lester Levenson, noted for his teachings on happiness, we see a different path. Levenson found profound happiness not in being loved, but in being loving—the more loving actions he performed, the happier he felt. This suggests that the cause of happiness can be the act of giving itself.

Translate this to the typical corporate environment, where you might often find yourself stretched thin, your efforts funneling into someone else’s projects, and your impact diluted. It's not uncommon to feel a disconnect, where the work you do doesn’t seem to reflect back on you personally.

Now, imagine a different scenario in franchising. One where you are actively building relationships and directly impacting your community. Franchise owners operate within a system that sets clear expectations and outcomes, but unlike in many corporate roles, they also have the opportunity to be directly involved with and care for their teams and customers. This involvement allows franchise owners to feel a direct connection to their work and see and feel the fruits of their labor.

When you do something beneficial for others, don't you feel that high for a while? This sense of accomplishment and emotional reward is far more frequent in environments where you can see the immediate impact of your kindness and leadership.

In franchising, the structure is set so you can spend less time navigating bureaucratic complexities and more time engaging in actions that foster happiness and fulfillment—both for yourself and those around you.

2. Franchising Strengthens Community Bonds Through Shared Missions

There is a unique bond that forms when people unite under a shared cause, especially one that promises positive change or benefits others.

Consider the intense camaraderie among teams who face extreme challenges together—like rescue operations during natural disasters or firefighters battling blazes. These situations often forge bonds that last a lifetime, driven by a common, noble goal.

In franchising, while the stakes might not always be as high, the principle is similar. Franchisees come together under the banner of the franchise's mission, which is often crafted not just for profit but to make a significant positive impact on the community. 

When you operate within a franchise system, you're part of a larger system geared toward mutual success. This strong alignment with a meaningful cause not only makes daily work more fulfilling but also enhances the desire to "show up" for more than just a paycheck. It makes coming to work something to look forward to, where you can see the tangible results of your efforts reflected in the well-being of your community and the smiles of people you serve.

3. Franchising Encourages Real Leadership

Recall the LinkedIn posts we discussed earlier—tales of managers wielding fear as a tool and employees feeling like replaceable cogs in a corporate machine. This kind of environment not only stifles growth but also corrodes trust and motivation. Now, let’s contrast that with the leadership model that defines successful franchising, as highlighted by Kat Cole in one Leadercast presentation.

Kat Cole shared her transformative experience stepping into the role of COO at Cinnabon, where she encountered significant challenges. The company was a mess, and traditional command-and-control tactics would not have mended the fractures. Instead, she had to engage in "real leadership" — gaining buy-in through respect, collaboration, and inspiration...not force. This approach is a hallmark of franchising, where the reliance on mutual success between franchisor and franchisee necessitates a leadership style that is less about issuing orders and more about fostering partnership and shared visions.

In franchising, leaders are built, not appointed. They learn to lead by example, cultivating trust and respect rather than fear. This form of leadership encourages franchisees to develop their own leadership skills, which in turn enhances their ability to lead their teams effectively.

The ripple effect is profound: as franchisees become better leaders, they create healthier, more supportive work environments. These positive workplaces then extend their influence into the community, leading to better outcomes for business and society alike.

At FBA, we have a saying: "we are leaders, creating leaders, creating leaders."

So, if you're contemplating a leadership role or are already in one, franchising offers a compelling blueprint. What kind of leader do you want to be? One who leads through fear, or one who empowers and uplifts? Franchising not only challenges the traditional paradigms of leadership but also exemplifies how effective leadership can extend beyond business success to profoundly impact the broader community.

Franchise Brokers Help Turn Your Dream Into Reality 

If the vision of franchising as a path to meaningful leadership, community impact, and personal fulfillment resonates with you, you might be wondering, "What's next?"

This is where the FBA and our dedicated team of Franchise Brokers come in. We specialize in helping individuals like you navigate the transition from corporate life to franchise ownership.

You don't have to make any commitments right off the bat, and there’s no cost to these conversations. Our goal is simply to facilitate your exploration into franchising, helping you cut through the corporate red tape and move toward a future where you're in control of your success and happiness.

If you’re curious about what to expect when working with an FBA Franchise Broker, please give this a read: https://www.franchiseba.com/5-things-to-expect-when-working-with-an-fba-franchise-broker/

Go Beyond the Bottom Line

This article and its topic was sparked by a quote we heard at IFA’s 2024 Annual Conference.

“Life isn’t about you, it’s about how you impact others.” – Deion Sanders

When we heard this quote, it pulled us into a deep reflection on the nature of impact and success. We are here to continue this conversation with you, exploring how the principles discussed can redefine way more than just your career. We want to help you redefine your entire approach to life.

In our view, life is indeed about you and how you impact others. When you focus on making meaningful contributions to those around you, life truly becomes magical. If we could modify Sanders' quote, we might say, “Your impact on others fundamentally impacts yourself.” This reciprocal relationship between giving and receiving adds a richer dimension to our daily experiences.

So, with all that said and done, consider this…

How are you measuring your impact each day? Is it through occasional kind words and thoughtful actions, or are you creating waves that propel others forward in significant, transformative ways? The choice to make a minimal or massive impact is yours—and franchising offers a unique opportunity to enhance this impact.

As you consider where you stand today and where you want to be, we hope you consider having a conversation with us regarding the opportunity to change your life. We’re here when you’re ready.

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