After speaking with our franchise attorney, my client and I discussed choosing his territory. He was interested in the west side of Orange County, FL. I was a bit concerned by this because I know the area and did not want the large population of low-income housing on the west side to hinder my client’s territory. I explained that I would like to calculate the population of each side to ensure that my client was getting a good subsection of the county. We had already negotiated nearly double the average territory for my client and I wanted to give him every opportunity to take advantage of this.
I used our demographics information to pull the population in each zip code and city of Orange County, FL. I then chose major streets to help identify the lines of where the territory would begin and end. I calculated the low-income areas and deducted that from the total of the territory. I also calculated the other territory in the county to ensure that it was not only fair to my client, but also to future Franchisees in that market. This is not something that is typically in the scope of my work, however, I always have my client’s best interest in mind. The Franchisor was not from this market and therefore wouldn’t know the important facts about the low income area; therefore, it was my responsibility to ensure that these details were not overlooked. My top priority is to protect and serve my client and to ensure their success.
