Throughout the 2011 Franchise Broker Conference and Expo, Dan Durney and the wonderfully accommodating owner at the Woodhouse Day Spa in Orlando, Allison Murphy, provided tours of the spa to conference attendees. 38 brokers and consultants participated in the tours; tours not only gave a peek inside the plush and luxurious treatment rooms but also provided a look inside the day-to-day life of an owner and why they decided to invest in the Woodhouse franchise.
The Woodhouse Day Spa is a lavish and well-appointed, resort-style spa with unique services, including the only Shirodhara massage in Orlando. The spa offers franchisees multiple streams of revenue, including upscale spa services, private party packages, and retail sales. The scent filling the spa caught everyone’s attention, a signature scent developed by Woodhouse Day Spa’s corporate company that is a big seller and a must-have for many clients after their initial spa experience. Incentive programs encourage clients to make follow-up appointments before they leave the spa, further promoting multiple visits per client.
The location of the Orlando spa is placed within an affluent area of the city, but also conveniently located near upscale tourist hotels and attractions. The franchisee uses a third-party company to encourage customers of local hotels and resorts to become clients of the spa, and they highly recommend that practice to other franchisees.
Allison spoke very highly of the brand, the training and support offered by the franchisors as well as the marketing collateral and branding efforts they’ve put into this concept. She knew she wanted to open a spa, but once she came across Woodhouse and flew out to meet the team, she knew this was the franchise for her.
This is a wonderful concept that provides their franchisees with everything they need in the expanding and popular spa market. The FBA is very much looking forward to working with Dan, Brandchise and the Woodhouse Spa team.
