What if there were a powerful force driving change in the home service sector one that unites multiple specialized brands under a single platform to deliver a seamless customer experience? That’s exactly what HorsePower Brands is doing. This dynamic portfolio of franchise concepts is reshaping how homeowners access essential services like roofing, insulation, lawn care, and more.
Founded in 2021 by franchising veterans Josh Skolnick and Zach Beutler, HorsePower Brands was built on a foundation of operational excellence and strong franchisee support. In just a few years, the company has rapidly expanded its reach, empowering local business owners and enhancing service standards across the country.
Revving Up a Vision for Home Improvement.
Headquartered in Omaha, Nebraska, HorsePower Brands set out to build a network of diverse home service franchises each prioritizing quality, training, and customer care. With extensive industry experience, the founders created a scalable model backed by in-house shared services, proven systems, and data-driven strategies, making business ownership accessible to entrepreneurs from all backgrounds.
The Drive Behind the Mission.
HorsePower Brands is committed to serving homeowners through a broad portfolio of trusted service providers, from painting and lawn care to fencing and window treatments. The company’s “one-stop shop” approach delivers convenience for customers and opportunity for franchisees, all under a unified mission rooted in care, integrity, and excellence.
This synergy across brands fuels collaboration, shared marketing, and centralized research creating value not only for customers but for every franchise owner in the system. With quality, consistency, and community at its core, HorsePower Brands is redefining what it means to succeed in the home service franchise industry.
Gearing Up for Success: The Portfolio Approach
A significant factor distinguishing HorsePower Brands from other franchise groups is the extent of its portfolio. Each concept specializes in a critical aspect of home services, ensuring that the larger organization can meet a wide array of consumer needs. By bringing multiple brands together under one roof, the company capitalizes on cross-promotional opportunities while reinforcing consistent standards of professionalism and customer satisfaction.
A Family of Specialized Brands
Below are some highlights from this multi-brand group:
- Mighty Dog Roofing® – Focuses on roof installation, repair, and maintenance, ensuring that homeowners receive quality workmanship and lasting solutions.
- Blingle!® – Specializes in outdoor lighting solutions for holidays, events, and general décor, elevating curb appeal through creative illumination techniques.
- iFOAM® – Provides insulation services using advanced spray foam technology, helping households and commercial properties improve energy efficiency and comfort.
- Heroes Lawn Care® – Delivers lawn fertilization, irrigation, and related yard maintenance services, championing healthier landscapes and community betterment.
- Gatsby Glass® – Offers premium glass solutions for showers, partitions, and decorative installations, blending functionality with aesthetic elegance.
- Groovy Hues® – Brings a splash of color to residential and commercial properties through interior and exterior painting services, guided by expert design advice.
- Bumble Bee Blinds® – Focuses on windows and treatments, offering blinds, shades, and other features that enhance privacy and style.
- Stand Strong Fencing® – Specializes in fencing solutions to improve property boundaries, security, and curb appeal.
- Varsity Zone® – Provides heating, ventilation, and air conditioning (HVAC) services, from installation and repair to maintenance and indoor air quality.
Each of these franchises operates independently yet benefits from the shared vision, support systems, and leadership of HorsePower Brands. The result is a sum greater than its parts, delivering convenience to customers who can trust any member of this extensive network.
The HorsePower Family of Brands.
Below is an at-a-glance overview of each franchise that this organization comprises, illustrating the breadth of specialized home services available within its growing portfolio.
| Brand Name | Primary Service Focus |
| Mighty Dog Roofing® | Residential and commercial roofing |
| Blingle!® | Outdoor lighting solutions |
| iFOAM® | Spray foam insulation |
| Heroes Lawn Care® | Lawn fertilization and maintenance |
| Gatsby Glass® | Custom glass installations |
| Groovy Hues® | Painting services |
| Bumble Bee Blinds® | Blinds and window treatments |
| Stand Strong Fencing® | Fencing solutions |
| Varsity Zone® | HVAC installation and maintenance |
This table underscores the diversity of offerings under one umbrella, making the group a significant name in the home service industry.
Turbocharged Support: How HorsePower Brands Sets Up Franchisees for Success.
Having a broad portfolio of home service brands only works if franchisees have the tools and support to manage them. From the start, HorsePower Brands has prioritized building a strong internal infrastructure designed to guide entrepreneurs at every stage of business ownership.
One of its standout features is ZeeServices, a suite of in-house support tools covering marketing, recruiting, and operational coaching. This centralized approach takes the pressure off franchise owners, allowing them to focus on leadership, customer experience, and growth.
HorsePower Brands also uses a data-driven strategy, providing franchisees with real-time performance metrics and KPIs. This allows local owners to make smart, timely decisions around staffing, inventory, and campaign planning.
At the core of the company’s operations is the Entrepreneurial Operating System (EOS®) a proven business framework that aligns corporate leadership with franchise operators. By using EOS, everyone works toward shared goals with clarity and accountability.
To keep owners up to date in a fast-evolving industry, HorsePower Brands also delivers continuous training and development, from webinars to product updates. This commitment to education helps ensure every franchise runs with consistent quality and up-to-date knowledge.
Through this comprehensive infrastructure, HorsePower Brands provides more than just franchise opportunities; it offers an operational engine that empowers owners to lead with confidence and adapt in a competitive home services landscape.
Pit Stop for Numbers: Key Growth Milestones of HorsePower Brands.
Though still a relatively new entity, HorsePower Brands has been scaling at a rate that speaks to the effectiveness of its approach. Drawing on the founders’ prior franchise experience and robust infrastructure, the company awarded over 200 franchise territories within its first 14 months. Below is a snapshot of major milestones illustrating how this organization quickly established its presence.
| Milestone | Details |
| Establishment | Launched in 2021 in Omaha, Nebraska |
| Founders | Josh Skolnick and Zach Beutler |
| Number of Brands Under the Portfolio | 9 distinct home service franchises |
| Territories Awarded in First 14 Months | Over 200* |
| Nationwide Footprint | Spans multiple U.S. regions |
| Operational Framework | EOS-based, data-driven strategies |
By placing strategic emphasis on both brand acquisitions and the support of existing franchisees, the company continues to expand across different states, tailoring services to local demands while upholding consistent service standards.
Accelerating Franchisee Success.
One hallmark of this parent group is its unwavering commitment to franchisees’ growth. Rather than leaving local owners to figure things out alone, HorsePower Brands instills a culture of mentorship, providing resources such as:
- Mentorship Programs: New franchisees often partner with experienced owners within the network, facilitating knowledge transfer and best practices.
- Marketing Toolkits: From social media graphics to ad templates, each brand receives industry-specific marketing materials designed to attract and retain clients.
- Recruitment Assistance: Hiring skilled employees can be especially challenging for home service providers. With ZeeServices, the franchisor helps local owners find and onboard the right talent.
- Regional and National Events: Conferences and workshops allow franchise operators to share success stories, tackle common challenges, and foster camaraderie across the broader HorsePower community.
This integrated support not only benefits individual owners but also strengthens the entire system, creating a sense of unity and shared accountability for maintaining the highest standards in home services.
Why a Multi-Brand Strategy Matters.
In the world of home services, HorsePower Brands stands out for more than just its growth it’s the multi-brand strategy behind that growth that makes it truly unique.
Rather than focusing on a single niche, HorsePower Brands brings together a portfolio of franchise concepts that each specialize in a different area of home improvement from roofing and insulation to lawn care, lighting, painting, and more. This approach creates built-in synergy, allowing the parent company to diversify market risk, expand customer reach, and open new doors for growth across overlapping territories.
When one brand builds a strong reputation in a local market, it often creates momentum for other HorsePower franchises to follow. This collaborative strategy helps franchisees grow faster, while each brand maintains its unique expertise and service standards supported by shared systems and cross-brand insights.
Even better, this collaboration sparks innovation. For example, a Mighty Dog Roofing franchisee may share local marketing strategies with a nearby Blingle! team, or iFOAM operators may exchange lead-gen tips with Heroes Lawn Care owners. This kind of knowledge-sharing gives every franchise owner an edge and drives better results across the board.
The Heart of the Operation: Community Engagement.
While growth and operational systems are key pillars of HorsePower Brands, so is local community engagement. Each franchise is encouraged to build strong roots in the areas they serve creating businesses that are both profitable and purpose-driven.
That involvement shows up in many ways:
• Local Sponsorships of youth sports teams, school events, and community fundraisers.
• Charitable Partnerships with nonprofits tackling housing needs or environmental sustainability.
• Educational Outreach, like homeowner workshops on energy efficiency or safety, led by brands such as iFOAM or Mighty Dog Roofing.
These efforts build trust, foster goodwill, and strengthen the brand’s long-term presence in local markets. When homeowners see that a franchise gives back and genuinely understands their needs, they’re more likely to choose that service and recommend it to others.
By combining a scalable business model with local heart, HorsePower Brands is showing what’s possible when franchise ownership is rooted in both smart strategy and community connection.
A Strategic Approach to Technology.
In a traditionally hands-on industry like home services, digital innovation is no longer optional it’s essential. HorsePower Brands understands this, which is why it integrates advanced technology into nearly every part of its franchise operations. The result? A system that helps owners run their businesses more efficiently while creating a seamless experience for customers.
From day one, franchisees benefit from digital platforms that streamline scheduling, communication, and performance tracking. Customers can easily book services online, increasing both convenience and lead conversion rates. Behind the scenes, owners rely on real-time dashboards to monitor everything from marketing performance to technician productivity giving them the insights needed to make fast, informed decisions.
The brand’s commitment to tech doesn’t stop there. With CRM integration, each location can manage customer relationships from first inquiry to follow-up, ensuring every homeowner receives a personalized experience. And in specialized franchises like Blingle! and iFOAM, operators even use remote estimation tools including drones and AR to plan jobs quickly and accurately without requiring an initial site visit.
By embedding these technologies into its operational model, HorsePower Brands ensures its franchisees stay competitive, efficient, and connected without being bogged down by manual processes.
Balancing Growth with Quality.
While HorsePower Brands continues to expand rapidly across the U.S., its leadership remains focused on maintaining high-quality service and strong brand integrity. That starts with careful franchisee selection.
Each franchise candidate goes through a structured evaluation process that assesses not just financial readiness, but also leadership ability and alignment with the brand’s core values: care, integrity, and excellence. This intentional approach helps protect the customer experience across all service categories—whether it’s roofing, fencing, painting, or insulation.
Rather than prioritizing speed over quality, HorsePower Brands takes a balanced path growing its footprint while remaining committed to community engagement, service consistency, and long-term franchisee success.
Global Potential? A Look to the Future.
Though headquartered in the Midwest, HorsePower Brands has built a franchise platform designed for far more than regional success. As it continues to refine its internal systems and support its growing network of franchisees, the company is poised for nationwide and international expansion.
Several key elements make HorsePower’s multi-brand model uniquely scalable:
- Universal Home Needs: Services like roofing, lawn care, fencing, and painting are relevant in virtually every market. From suburban neighborhoods to urban residential areas, these essential services provide a reliable foundation for franchise growth across a wide range of regions and climates.
- Adaptive Brand Strategies: Each franchise in the portfolio can tailor its services and marketing to meet local demands—whether it’s hurricane-resistant fencing in coastal markets or cold-climate insulation solutions in northern territories. This flexibility makes the model highly adaptable without compromising brand consistency.
- Cross-Territory Collaboration: Franchisees across regions often exchange insights around operations, supply chains, and marketing strategies. This shared knowledge accelerates learning and performance across the entire brand network, helping new territories launch with confidence.
- Leadership Built for Growth: With an executive team grounded in innovation and the EOS® framework, HorsePower Brands has the strategic infrastructure to scale without losing the community-minded culture that has defined its early success.
Building a Legacy in Home Services with HorsePower Brands.
Beyond growth potential, HorsePower Brands is laying the foundation for something lasting: a legacy of trust, improvement, and community connection. Franchise owners aren’t just running businesses they’re improving homes and quality of life across the country.
From safer roofing and energy-efficient insulation to vibrant landscaping and stylish window treatments, each brand offers solutions that homeowners interact with daily. These ongoing relationships often lead to repeat business clients who start with a roof may return for painting, blinds, or fencing, deepening brand loyalty and expanding the franchise’s local reach.
As each franchise branch contributes to its community, the overall network becomes more than a business platform it becomes a trusted presence in the lives of the families it serves. With this combination of scalability and meaningful local impact, HorsePower Brands is not only growing it’s building a legacy in the home services industry.
Leading With Accountability and Transparency.
In today’s fast-paced franchising landscape, accountability and transparency aren’t just good business; they’re critical for long-term success. At HorsePower Brands, these values are embedded into the franchise system, ensuring that both corporate leaders and local operators stay aligned on performance, progress, and purpose.
Through regular check-ins, data-informed reporting, and dedicated mentorship, franchisees always know where they stand and how to improve. The company also implements the Entrepreneurial Operating System (EOS®), which clearly defines roles, responsibilities, and KPIs across every level of the organization. This structured clarity ensures consistent outcomes, particularly in a sector where quality home care directly impacts property value and customer trust.
Franchising as a Path to Purposeful Ownership.
More than just a support network, HorsePower Brands is a launchpad for first-time and emerging entrepreneurs. With in-depth training programs, integrated marketing systems, and back-end operational support, new franchisees can quickly gain confidence and clarity even if they’ve never worked in home services before.
For those with the drive to lead, the model offers clear upward mobility. Many start with one concept such as Mighty Dog Roofing, Groovy Hues, or Blingle! and later expand into multi-unit or multi-brand ownership. This flexibility allows franchisees to grow their businesses in ways that match their personal goals and leadership style.
HorsePower Brands Resilience in a Competitive Industry.
Despite the high potential, the home services sector comes with its share of challenges. HorsePower Brands proactively equips its franchisees to navigate those hurdles through collective learning, tech-enabled forecasting, and strategic guidance. Common industry pressures include:
- Labor Shortages: Recruiting skilled tradespeople is increasingly difficult. Fortunately, the company’s internal recruitment systems give franchisees a competitive edge in finding and retaining top talent.
- Seasonal Demand: Services like painting or lawn care can fluctuate throughout the year. But by offering multiple complementary brands, franchisees can balance demand across seasons and reduce business downtime.
- Material Costs: Volatile pricing for materials like roofing supplies or fencing products can impact operations. With real-time data insights, franchise owners can better forecast and manage inventory needs.
- Customer Education Gaps: Many homeowners aren’t fully aware of the benefits of preventative maintenance or advanced solutions like spray foam insulation. HorsePower Brands supports franchisees in bridging this gap through localized education, workshops, and content.
By staying ahead of these industry wide issues, HorsePower Brands creates a franchise model that’s not only scalable but also built for resilience and long-term value.
Driving Transformation Through Data.
What sets HorsePower Brands apart from traditional home service organizations isn’t just its wide portfolio of specialized franchises, it’s the way the company leverages data and culture to fuel business success at every level.
A Franchise Model Powered by Data.
At the core of HorsePower Brands’ operational advantage is its commitment to data-driven decision-making. Franchise owners have access to proprietary dashboards that track vital metrics such as lead conversion rates, customer satisfaction, and average job costs. These real-time insights allow franchisees to pinpoint areas for improvement and make informed decisions whether it’s adjusting marketing tactics or optimizing staffing levels.
This analytical approach also empowers owners to forecast demand more accurately. By analyzing both historical trends and live performance data, franchisees can plan more effectively around inventory, promotions, and service offerings. The result is a system that supports steady growth even across varying market sizes and conditions.
Cultivating a Supportive Company Culture.
Behind the numbers, HorsePower Brands has built a supportive and collaborative company culture that prioritizes open communication, shared learning, and personal development. Franchisees, employees, and corporate teams regularly share best practices, celebrate milestones, and solve challenges together.
This culture yields tangible benefits:
- Higher Talent Retention: Team members who feel valued and supported are more likely to stay, reducing turnover and enhancing continuity.
- Boosted Morale: Positive work environments translate to better customer experiences, creating a feedback loop of loyalty and satisfaction.
- Faster Innovation: A culture that welcomes ideas encourages experimentation and improvement whether in marketing, operations, or service delivery.
This collaborative atmosphere not only supports franchisee success but reinforces the brand’s commitment to continuous improvement.
The HorsePower Brands Advantage in Home Services
As a home services franchise platform, HorsePower Brands offers a rare combination of diversity, support, and scalability. Here’s why entrepreneurs are paying attention:
- Diverse portfolio of brands across roofing, painting, insulation, lighting, fencing, lawn care, and more
- Strong operational infrastructure, including ZeeServices, EOS®, and performance-tracking tools
- Deep commitment to community involvement and local presence
- Proven scaling model, with over 200 territories awarded within just 14 months
- Culture of ongoing training, transparency, and franchisee development
This unique mix makes HorsePower Brands an ideal fit for both seasoned investors and first-time business owners looking for a trustworthy franchise platform in the home improvement industry.
Crossing the Finish Line: Your Gateway to Home Service Entrepreneurship with HorsePower Brands.
HorsePower Brands has redefined what it means to franchise in the home service space. By combining shared systems, centralized support, and data-backed strategies with a human-first culture, the company helps everyday entrepreneurs build businesses that are not only profitable but meaningful.
Whether your passion lies in roofing, insulation, lawn care, or painting, there’s a franchise opportunity designed to support your growth.
