FBA’s 2026 Regional Event Tour | February 16–19, 2026 | Phoenix, AZ
FBA Regionals are private, relationship-based events. To attend, you must be an active Franchise Broker working with FBA or a franchisor member through Zor Membership. These events are not open to the general public.
When we first announced that Phoenix would be the opening stop of the 2026 FBA Regional Event Tour, we made a promise:
This wouldn’t be a trade show.
It wouldn’t be built for crowd size.
It wouldn’t be expo-style chaos.
It would be built for relationship depth.
Four days later, after brokers and brands gathered in Phoenix, one thing was clear: that promise was delivered.
Want to see the upcoming stops and how the Regionals are structured? Start here: FBA Regionals.
We Promised “Not a Trade Show.” Phoenix Proved It.
Phoenix wasn’t just a kickoff—it was a statement. The first stop of the 2026 tour set the pace for the year: better alignment, stronger relationships, and the kind of in-room clarity that makes everything downstream work smoother.
And that only happened because the room was built differently.
Built Small on Purpose: A Room Designed for Real Conversation.
FBA Regionals are intentionally small, curated, and structured for meaningful time between FBA Brokers and a select group of franchise brands.
Every element of the schedule—from spotlight pitches to roundtable sessions—is built around one goal: real conversation that drives real alignment.
If you’re a franchisor reading this and thinking, “We want access to that kind of room,” the pathway is membership: Zor Membership.
Clarity Brokers Can Use Immediately.
For brokers, Phoenix wasn’t just networking—it was strategic clarity.
The goal was simple: walk away with stronger confidence in brand recommendations and sharper discovery-day outcomes.
As Joanna Murray shared:
“I learned so much about every one of the attending Zors. I now feel much more confident that I have their archetype down and can present their brands to the right candidates. I’m looking forward to getting some deals done with these Zors this year!”
That’s the power of deeper brand insight—insight you can’t get from a deck alone.
Beyond the Deck: The Questions That Changed Everything.
Instead of relying on polished marketing materials, brokers were able to:
- Ask operational and support questions directly
- Clarify ideal candidate profiles
- Understand culture and expectations beyond the brochure
- Compare positioning language and best practices with other top brokers
The result was immediate: stronger recommendations, better candidate alignment, and more confident handoffs.
If you’re not sure whether you qualify to attend a Regional (broker side or brand side), the fastest path is to ask: Contact us.
Trust = Better Referrals and Stronger Handoffs.
Franchise placements don’t happen because of logos.
They happen because of trust.
David Whalen captured it perfectly:
“The regionals are really a great way to build relationships with the reps. That is huge when it comes to having confidence in sending and handing off our candidates.”
When brokers know development reps personally—how they communicate, how they evaluate candidates, how they guide discovery—the referral becomes stronger. The handoff becomes smoother. And both sides win.
Brands felt that difference too.
One brand attendee shared:
“When you get to pitch and network with each consultant without feeling like you are fighting for time, that is where an impact can truly be made. It’s education AND relationship.”
That balance is intentional: two spotlight pitch sessions, structured roundtables, and dedicated time with every attending broker—no scrambling for attention, no rushed five-minute exchanges—just focused engagement.
To learn what it looks like for brands to participate in this format, explore: Zor Membership.
The Moment Momentum Became Real.
One moment from Phoenix captured the entire point of Regionals.
During the event, a broker received a call from a candidate. Instead of waiting days for back-and-forth communication, he connected directly with the brand in real time, completed a territory check on the spot, and moved forward with presenting the opportunity the very next week.
That kind of momentum doesn’t happen in isolation.
It happens when the right people are sitting at the same table.
As one attendee said:
“There is simply no substitute for being in the room and having real conversations.”
Curious where this momentum goes next on the tour? View upcoming Regionals.
Depth Over Noise: Why This Format Wins.
We hear it all the time about large industry events: too much noise, not enough depth.
Phoenix was different—structured for quality broker engagement, not volume.
One first-time brand attendee put it this way:
“Honestly, it is the best one I have ever attended. Getting to present twice to the groups and having 11 minutes was perfect. Having 10 minutes to talk with each broker during roundtables was far better than any other event we go to.”
When time is protected and attention is focused, outcomes change.
One Conversation Worth the Entire Trip.
Then came the line that made everyone nod:
“The outcome of that conversation alone was worth the price to attend!! This really was the best use of our resources in a long time!”
That’s the design philosophy behind FBA Regionals:
Depth over headcount. Structure over chaos. Outcomes over optics.
If you’re a qualified broker or brand partner and want to plan around the next stop, the tour details are here: FBA Regionals.
A Premium Experience Brands Could Feel.
The Phoenix experience wasn’t just efficient—it was personal.
One brand attendee highlighted something that rarely gets said out loud:
“Very rarely do the brands get told how it’s appreciated that they made the investment to be there. Every single consultant and team member made sure to not only tell you they appreciated the time but you could tell by the interactions.”
That culture—warmth, gratitude, and genuine engagement—is distinctly FBA. And it’s part of why the relationships built at Regionals tend to last.
If you’re a franchisor considering whether this community is the right fit, start with the membership overview: Zor Membership.
Why Regionals Keep Getting Better.
Phoenix reinforced why Regionals matter.
For brokers:
- Deeper brand understanding
- Stronger discovery-day guidance
- Broker-to-broker collaboration
- Higher-quality brand relationships
For brands:
- Dedicated mindshare with active, producing brokers
- Structured engagement with every attendee
- Long-term relationship building—not just business cards
And maybe the most telling feedback of all:
“The FBA regional events just get better and better.”
Next Stop: More Momentum.
Phoenix was just the first stop of the 2026 Regional Event Tour—but it set the tone for what’s ahead: stronger collaboration, better alignment, and more successful franchise owners.
Attendance is limited to FBA franchise brokers and franchisor members (Zor Membership). If you want to confirm eligibility or explore participation, reach out here: Contact us.
Because as Phoenix proved once again—when the right people are in the room, momentum happens.
