Warm weather hits, the line forms, and a simple cup of finely shaved ice becomes the highlight of the day. Pelican’s SnoBalls leans into that moment—nostalgia, color, and community—across 200+ locations nationwide.
If you’re weighing a seasonal, crowd-pleasing concept with a straightforward operation, this guide walks you through how the franchise works, what the 2024 FDD says about startup costs, the kind of support you can expect, and how to judge whether the model fits your goals.
Pelican’s SnoBalls is not currently in the Franchise Brokers Association portfolio. This is independent, informational content for prospective buyers.
If you’re early in research mode, you can also explore franchise opportunities with the Franchise Brokers Association.
What Is Pelican’s SnoBalls and How the Franchise Works.
Pelican’s doesn’t sell “crunchy snow cones.” It sells the New Orleans–style snoball—ice shaved so fine it’s soft, then finished with a wide range of syrups and add-ons.
Stores are compact, counter-service, and built to handle rushes when school lets out or games end. The simple menu keeps the back of house manageable, yet the brand still encourages creativity through flavors, toppings, and limited-time specials (check your system guidelines for what’s allowed).
On top of walk-up traffic, many owners extend the business with events: school nights, youth sports tournaments, church festivals, and local celebrations. Those bookings add revenue and, just as important, create fans who return to the store all summer.
From a buyer’s standpoint, the core attraction is focus. Fewer SKUs and no hot kitchen mean faster training, lighter equipment, and a clear playbook for throughput during peak hours. The trade-off is seasonality, which you’ll plan for—more on that below.h seasonal rhythm and an event component that can boost visibility and repeat visits.
Brand Differentiators and Competitive Landscape.
Pelican’s SnoBalls markets a softer “snoball” texture versus traditional snow cones, a broad flavor In a crowded treat category, Pelican’s concentrates on texture, fun, and community. The soft shave and bright, family-friendly vibe set expectations the moment a guest sees the cup. Pricing usually sits in the “everyday treat” range, so visits feel easy to justify. That’s helpful in markets where families build snoball stops into their summer routine.
Of course, you’ll compare Pelican’s to Italian ice, ice cream/soft-serve, frozen yogurt, and other shaved-ice brands. Each path has pros and cons:
- Snoballs/shaved ice: Fast service, simple equipment, and strong warm-weather spikes. Seasonality requires planning.
- Ice cream/soft-serve: Broader year-round appeal in some climates but higher equipment cost/maintenance.
- Italian ice/froyo: Wider menu potential, usually with bigger buildouts and utility needs.
Where Pelican’s often wins locally is presence. Owners who show up at school calendars, youth leagues, and community events can convert one-time guests into regulars. That grassroots loop—event → store → event—becomes a flywheel when you run it consistently.
Investment, Fees, and What They Cover.
The latest publicly listed 2024 FDD summary shows a total initial investment of $81,750 to $230,800** for a Pelican’s SnoBalls franchise. This range includes amounts paid to the franchisor/affiliates and typical startup costs such as buildout, equipment, and opening inventory.
Initial Investment (from FDD 2024).
| Type of Expenditure | Low Estimate | High Estimate |
|---|---|---|
| Initial franchise fee | $25,000* | $25,000* |
| Lease / rent | $1,500* | $18,000* |
| Plans & construction (incl. permits) | $8,000* | $80,000* |
| Concept building drawing | $0* | $3,000* |
| Equipment | $26,000* | $56,000* |
| POS | $2,100* | $3,000* |
| Inventory | $10,000* | $20,000* |
| Signs | $1,500* | $7,000* |
| Advertising | $100* | $2,000* |
| Insurance | $3,000* | $6,400* |
| Training expenses | $1,000* | $4,000* |
| Business licenses | $50* | $200* |
| Professional fees | $500* | $3,000* |
| Additional funds (first 3 months) | $0* | $3,000* |
| Security deposits | $0* | $200* |
| Total | $81,750* | $230,800* |
New Financing Updates for Pelican’s SnoBalls Franchise Buyers
You may have seen posts claiming unusually low upfront cash—such as 90% funding with $10,000 down—and a $5,000 grant for select buyers. These offers are not verified in the 2024 FDD you provided and do not appear on Pelican’s official franchise materials at the time of writing. Treat them as unconfirmed until you receive program terms in writing from the franchisor or lender.
Training, Support, and Territory.
Most first-time owners want to know: “Will someone show me how to run this?” Pelican’s states that new franchisees go through an extensive initial training program and receive on-site support at opening.
In addition, the system typically provides store prototypes/specs for layout, fixtures, equipment, and signage. That package helps speed the buildout and ensures brand consistency. (Always confirm current curricula, required attendees, and timelines with the franchisor.)
Territory is equally critical. Franchisors commonly grant a protected territory described in your agreement and exhibits. Ask for a draft map and understand any carve-outs (for example, non-traditional venues or mobile/event zones). Clarify how nearby owners schedule events and how conflicts—if any—are resolved.
Finally, check expectations for owner involvement. Some treat brands allow a manager-run model; others want the franchisee present during the first season. Your agreement spells this out.
Ideal Owner Profile and Day-to-Day Role.
If you like a buzzing, people-forward environment, Pelican’s could fit your style. The best operators tend to:
- Enjoy community outreach—especially with schools and youth sports.
- Keep calendars tight: booking events, staffing peaks, planning flavor promos.
- Watch numbers: inventory turns on syrups, cups, and ice; simple labor models; and weekly cash planning.
During the season, your focus tilts toward hiring, scheduling, and throughput. Off-season, you’ll maintain equipment, nurture relationships, and pre-book spring events so you hit the ground running.
Market Demand and Growth Drivers.
Treats are resilient because they’re small luxuries. Industry researchers sized the global frozen dessert market at about $125.9B in 2023, projecting it to reach roughly $166.7B by 2030 (about 4.1% CAGR). That steady backdrop supports concepts like Pelican’s that trade on affordability and habit.¹
Trends also lean your way: national forecasts highlight experiential desserts, nostalgia, and fun flavors—the exact territory where snoballs live.²
At the local level, think like an event marketer. Schools, sports, festivals, and fundraisers create repeatable demand. The more you plug into the community calendar, the more dependable your peak months become.
FAQs about Pelicans SnoBalls.
Is Pelican’s SnoBalls year-round or seasonal?
Many locations operate primarily in warm months, with longer seasons in warmer regions. Confirm expected operating months with the franchisor and nearby owners.
How much does it cost to open?
The 2024 FDD (Item 7) lists a total initial investment of $81,750 to $230,800**. Actual spend varies by site, buildout scope, and local costs.
What do those startup costs include?
Item 7 outlines line items such as a $25,000* franchise fee, construction, equipment, inventory, signage, training expenses, initial advertising, insurance, licenses, professional fees, and opening working capital.
Does the brand offer training?
Yes. Pelican’s states it provides extensive initial training and on-site support at opening, along with store prototypes/specs. Always verify the current schedule and requirements.
Where can I find ongoing fees?
Review Item 6 of the most recent FDD. If you don’t have it yet, ask the franchisor for the current document before you budget.
Is Pelicans SnoBalls the Right Fit for You?
If you love community energy, fast lines, and the rhythm of a seasonal business, Pelican’s has a lot going for it: a tight menu, an approachable buildout, and a brand that plays well at family events. Just be sure your territory makes sense, your cash plan covers the shoulder months, and your calendar is full before summer starts. Do those things, and you’ll give yourself the best shot at a strong first season.
Ready to take the next step? The Franchise Brokers Association is here to help guide you on your journey into the franchise world. Explore your options at: https://www.franchiseba.com/find-franchises/
