For adults over 45 and busy professionals, carving out gym time can feel impossible. The Exercise Coach solves this by offering private, 20-minute strength sessions powered by adaptive Exerbotics equipment. In this review, we’ll cover the brand’s history, operational model, startup requirements, and support systems—so you can see if it fits your entrepreneurial goals.
This article is sponsored by “The Exercise Coach Franchise”. The content has been created in partnership with the brand to provide insights into its business model and franchise opportunities.
What Does It Cost to Open The Exercise Coach?
Before diving into the franchise’s history and operations, many prospective owners want to understand the financial investment. Below is a breakdown of the estimated startup costs based on the Franchise Disclosure Document (FDD).
| Type of Expenditure | Low Estimate ($) | High Estimate ($) |
|---|---|---|
| Initial Franchise Fee | $49,500 | $49,500 |
| Initial Training Fee | $2,500 | $2,500 |
| Food, Lodging & Travel (up to 4 people) | $1,000 | $7,000 |
| Lease Deposit & 3 Months’ Rent | $8,000 | $18,000 |
| Utilities Deposits | $100 | $1,000 |
| Build-Out & Improvements | $0 | $65,000 |
| Signage | $2,300 | $8,000 |
| Furniture, Decorations & Furnishings | $4,200 | $6,315 |
| Computer System | $1,250 | $3,500 |
| Technology Expense (3 months) | $1,554 | $1,554 |
| Third-Party Operating Software (3 months) | $1,586 | $1,586 |
| Telephone & Internet Services (3 months) | $400 | $1,200 |
| Fitness Equipment Package | $10,350 (financed) | $88,339 (paid in full) |
| Shipping, Installation & Setup of Equipment | $6,577 | $11,377 |
| Initial Supply of Inventory | $2,550 | $4,250 |
| AED and First Aid Kit | $1,350 | $2,100 |
| Uniforms | $600 | $1,000 |
| Pre-Opening Marketing & Advertising | $14,195 | $20,775 |
| Post-Opening Marketing & Advertising (3 months) | $15,000 | $22,500 |
| Business License | $250 | $750 |
| Professional Fees | $2,620 | $5,240 |
| Insurance (3-month premium) | $800 | $1,500 |
| Startup Payroll (3 months) | $10,000 | $20,000 |
| Additional Funds (3-month period after opening) | $25,000 | $40,000 |
| Total Estimated Investment | $161,682 | $382,986 |
What Is The Exercise Coach Franchise?
The Exercise Coach Franchise redefines personal training with a technology-driven, time-efficient model. Founded to serve adults 45 and older, it uses proprietary Exerbotics machines that adapt resistance in real time. Each 20-minute session occurs one-on-one with a certified coach who tailors every workout to the client’s goals, abilities, and comfort.
Franchisees gain exclusive regional rights to open studios, tapping into a growing market of health-conscious but time-pressed adults. The brand’s turnkey system covers site selection, studio design, equipment setup, and marketing guidance—so new owners can focus on client experience and community outreach. If you’re evaluating fitness concepts, you can also learn more about franchise ownership through the Franchise Brokers Association for independent advice.
Rather than crowded classes or long workouts, The Exercise Coach centers on brief, impactful training. The Exerbotics machines measure a client’s force output and adjust resistance instantly, ensuring safety and efficiency. Coaches use an intuitive interface to set targets, track progress, and update programs as clients improve.
This model attracts clients who value measurable results but can’t commit to traditional gym hours. Studios remain calm and private; appointments run by schedule, eliminating wait times and busy floors. That predictability helps franchisees maintain steady daily traffic and strong retention.
In essence, The Exercise Coach offers a niche alternative in a crowded fitness field. By combining science-based equipment, personalized coaching, and a compact time slot, it meets the needs of an underserved demographic—while giving franchisees a clear, scalable path to studio ownership
Tailored 20-Minute, Science-Backed Workouts.
At the heart of The Exercise Coach is its 20-minute workout framework. This section explores how Exerbotics technology, custom coaching, and efficient scheduling deliver a premium fitness experience.
- Exerbotics Fitness Technology. Proprietary strength machines sense fatigue and adjust resistance on the fly, ensuring clients work at the ideal intensity without risk of strain.
- One-on-One Coaching. Certified coaches guide each exercise, monitor form, and motivate clients. They use real-time data to tweak workouts on the spot.
- Structured Schedule. Clients book two 20-minute sessions per week—enough to maintain strength, balance, and bone density, according to industry research.
- Age-Focused Programming. Workouts prioritize joint safety and muscle preservation, targeting the 45–69 age group with appropriate exercise selection.
This science-backed approach creates a differentiated offer in personal training. Short, data-driven sessions appeal to busy adults and retirees alike, fostering consistent attendance and long-term client loyalty.
Franchise Model and Support.
Launching a fitness studio can be daunting—but The Exercise Coach provides a full support ecosystem. From initial training to ongoing marketing, here’s how the brand helps owners succeed.
- Initial Training. New franchisees and key staff travel to headquarters for hands-on workshops covering equipment, coaching protocols, and studio operations.
- Turnkey Marketing System. Owners receive local campaign templates, social-media assets, and guidance on community outreach to fill calendars fast.
- Health Insurance Partnerships. The brand pursues agreements with insurance providers to expand client access and boost membership options.
- Ongoing Education. Monthly webinars, peer forums, and field support keep coaches current on best practices and new research.
By bundling these services, The Exercise Coach minimizes the learning curve. Owners spend less time figuring out promotions or technical glitches—and more time building client relationships and a strong local reputation.
Ownership Styles: Operator vs. Semi-Absentee.
Franchisees choose between running day-to-day or stepping back into an investor role. Both paths offer flexibility, but they demand different commitments.
| Task | Owner-Operator | Semi-Absentee |
|---|---|---|
| Studio Management | Leads daily operations | Oversees via reports |
| Client Coaching | Teaches sessions | Delegates to lead trainers |
| Hiring & Staff Oversight | Manages hiring & training | Reviews manager decisions |
| Membership Sales | Conducts consultations & tours | Monitors performance data |
| KPI Tracking | Reviews daily metrics | Checks weekly/monthly dashboards |
| Marketing Execution | Implements local tactics | Approves budgets; manager executes |
Both models leverage corporate tools and coaching. Hands-on owners build personal client bonds and may move faster into profitability, while semi-absentee investors focus on growth strategy and rely on studio managers for execution.
Is This Franchise Right for You?
No two entrepreneurs share the same goals. Assess your skills, lifestyle, and market before committing to a fitness franchise.
Consider The Exercise Coach if you:
- Value a proven, tech-driven training model over building systems from scratch.
- Enjoy one-on-one client interaction and coaching.
- Seek a niche brand that caters to an underserved age group.
You may look elsewhere if you:
- Want a fully passive investment—studios still need leadership and community engagement.
- Prefer large gym formats or group classes over private training.
For independent advice on fitness franchising, you can connect with a franchise consultant at the Franchise Brokers Association or see our latest franchise insights for market data.
Choosing a franchise is about fit—your skills, goals, and passion. The Exercise Coach offers a ready-made system and premium positioning, but success depends on your commitment to coaching excellence and local marketing.
Frequently Asked Questions.
How long are The Exercise Coach workouts?
Each session is 20 minutes long, with most clients attending twice a week. This schedule supports a total of 40 minutes of guided training weekly.
Do I need fitness experience to own a franchise?
No prior fitness industry experience is required. The Exercise Coach provides full training in operations, client management, and equipment usage.
What age group does The Exercise Coach primarily serve?
The Exercise Coach is designed for adults aged 45–69, including busy professionals and older adults seeking personalized, low-impact training.
What kind of technology does The Exercise Coach use?
The franchise uses Exerbotics, a smart strength-training system that adjusts resistance in real time based on user performance during the workout.
Is the business model based on memberships?
Yes, The Exercise Coach operates on a personal training membership model. This structure emphasizes recurring appointments and allows franchisees to offer clients a consistent, ongoing experience.
Final Thoughts.
The Exercise Coach pairs cutting-edge Exerbotics technology with private, 20-minute workouts for a clear niche in the fitness market. Its turnkey support, dual ownership models, and focus on underserved adults make it a compelling option. Want to learn more about this franchise? Reach out and explore how it could fit your business vision.
