BOS Assistant 3.3: Sabrina Wall’s coaching, now on call for every broker

Last Modified 10/2026

Sabrina Wall - BOS Assistant

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Some of the best moves in franchise brokering never make it into a manual. They happen in one-on-one coaching, when a broker brings a stuck candidate to Sabrina Wall and leaves with a new way forward. BOS Assistant 3.3 builds that coaching into the tool our brokers already use every day, so it’s there the moment a conversation stalls.

For the full platform, explore FBA’s Brokers Operating System for franchise brokers.

What’s new in BOS Assistant 3.3?

Version 3.3 adds a growing library of coaching plays. Each play is a field-tested approach to a candidate situation brokers run into all the time, and each one comes from Sabrina’s one-on-one sessions with FBA co-brokers. Brokers can ask the assistant what to do next and get guidance based on what’s working in real deals right now.

  • Plays from real coaching. Every play started as a live broker situation, not a hypothetical.
  • One place to ask. No more digging through guides and old notes. Ask a question and get an answer.
  • A library that grows. New plays are added as the coaching continues.

Why Sabrina’s coaching?

Sabrina Wall, FBA’s CEO and founder of the Franchise Training Institute, coaches co-brokers through their toughest candidate conversations. When brokers use these plays, they’re getting more traction in active deals. Some have even reopened conversations they had already marked closed-lost.

Until now, that coaching reached one broker at a time. Version 3.3 changes that. These plays work because they come from hands-on coaching and the deals moving through FBA every day. That kind of advantage comes from doing the work, not from a template.

How do brokers use it?

Start with one question in BOS:

“What play should I use with this candidate?”

The assistant suggests an approach based on the situation you describe. You stay in the driver’s seat: you know your candidate, and the play gives you a tested place to start. It’s like having your coach in the room without waiting for the next session.

What this means for franchisors

Well-equipped brokers have better conversations about your brand. A broker who knows how to move a hesitant candidate forward, or how to restart a conversation that went quiet, sends you candidates who are informed and ready to talk. BOS Assistant 3.3 is one more way FBA is investing in the network that represents your brand.

Where we’re headed

At FBA, AI doesn’t replace the broker relationship. It’s how we scale the best of it. BOS Assistant 3.3 is the latest step in building tools around what works in franchise brokering, and there’s more coming.

Brokers: open BOS and ask your first question today.

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