Are you familiar with the term deep segmentation? Sometimes better known as market segmentation - it is the strategy of dividing your target audience into smaller, more manageable categories. Deep segmentation can be broken down into four types. Demographic, geographic, psychographics, and behavioral - all of which help you understand the people who you're marketing your products […]

In 1965, what started as a small sandwich shop, created as a way to help 17-year-old aspiring doctor, Fred DeLuca, pay his bills - turned into an empire brand over 55 years later. Subway seems to keep its reputation as a majorly successful sandwich shop, considering it ranks 3rd globally for the number of locations. […]

There are a few difficult things in this world that we all experience, regardless of country and culture. These are wars, pandemics, and economic hardships. And though these make for tough times - throughout history, we have overcome them each time. As the economy starts to slow - both here in the US and globally, […]

How does franchising help a business grow? In multiple ways. Franchise ownership not only enables you to expand in numerous locations, including international ones, but also helps you enjoy new and consistent revenue streams, gain wider market share, take advantage of more brand recognition and overall, reach a wider customer base. Each of these factors […]

Whether or not you’re a seasoned franchise owner or are just beginning the search for a GOOD opportunity, we’ve gathered a list of the top franchises in 2022. Our top picks continue to change and grow each year. This is based on what our brokers have determined most successful for those in our franchise family. […]

What is a home franchise concept, you may ask? Well, first we want to tell you what it is not. Our definition of this type of opportunity doesn't mean a work from home concept - though, some are flexible in that sense. A home franchise concept is a franchise opportunity in the industry of home […]