August 12, 2022
Building the Franchise Brokers Association

Recently, the Franchise Brokers Association celebrated 14 years in the industry - and as it stands, FBA is unlike any other franchise membership group. Our focus on building an interconnected community of brokers, buyers, and brands sets us apart. Here, everyone gets guidance and support through their quest to find good business opportunities. In July […]

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August 4, 2022
Feel-Good Franchises: Make money and a difference

Is going green good for franchising? Over the last several years, with environmental movements at the forefront of society - we've seen how going green can make business better from the inside out. These feel-good franchises cut costs, improve efficiency, create healthier work environments, and make a difference in the community. Additionally, they have better […]

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August 3, 2022
A Guide to Franchise Advertising

Are you seeing franchise ads pop up and want to know if they are business opportunities you should consider? Or are you a franchisor trying to advertise your business opportunity? We're diving into franchise advertising and how to create compelling ads, and what to do when you're the one marketed to. Franchise Advertising: what is […]

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August 1, 2022
Business and Lifestyle: You can have both

If someone or something ever convinced you that having both a GOOD business and lifestyle was a gift for only the lucky and fortunate - forget it. In fact, 7.5 million people in the United States are living proof that having both is not only possible one day - it's possible now. What's the secret […]

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July 27, 2022
Deep Segmentation in your Business

Are you familiar with the term deep segmentation? Sometimes better known as market segmentation - it is the strategy of dividing your target audience into smaller, more manageable categories. Deep segmentation can be broken down into four types. Demographic, geographic, psychographics, and behavioral - all of which help you understand the people who you're marketing your products […]

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July 26, 2022
Subway's Not the Only Successful Sandwich Shop

In 1965, what started as a small sandwich shop, created as a way to help 17-year-old aspiring doctor, Fred DeLuca, pay his bills - turned into an empire brand over 55 years later. Subway seems to keep its reputation as a majorly successful sandwich shop, considering it ranks 3rd globally for the number of locations. […]

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