Recently, the Franchise Brokers Association celebrated 14 years in the industry - and as it stands, FBA is unlike any other franchise membership group. Our focus on building an interconnected community of brokers, buyers, and brands sets us apart. Here, everyone gets guidance and support through their quest to find good business opportunities. In July […]
Is going green good for franchising? Over the last several years, with environmental movements at the forefront of society - we've seen how going green can make business better from the inside out. These feel-good franchises cut costs, improve efficiency, create healthier work environments, and make a difference in the community. Additionally, they have better […]
Are you seeing franchise ads pop up and want to know if they are business opportunities you should consider? Or are you a franchisor trying to advertise your business opportunity? We're diving into franchise advertising and how to create compelling ads, and what to do when you're the one marketed to. Franchise Advertising: what is […]
If someone or something ever convinced you that having both a GOOD business and lifestyle was a gift for only the lucky and fortunate - forget it. In fact, 7.5 million people in the United States are living proof that having both is not only possible one day - it's possible now. What's the secret […]
Are you familiar with the term deep segmentation? Sometimes better known as market segmentation - it is the strategy of dividing your target audience into smaller, more manageable categories. Deep segmentation can be broken down into four types. Demographic, geographic, psychographics, and behavioral - all of which help you understand the people who you're marketing your products […]
In 1965, what started as a small sandwich shop, created as a way to help 17-year-old aspiring doctor, Fred DeLuca, pay his bills - turned into an empire brand over 55 years later. Subway seems to keep its reputation as a majorly successful sandwich shop, considering it ranks 3rd globally for the number of locations. […]
