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September 2, 2014
Eggs with a Side of Blog!

Wake up to the smells of the Internet bustling with websites serving up fresh new content, that some end up going viral across so many of the social media channels where we spend so much of our time entertaining ourselves. From videos, to photos to newsworthy topics to blog articles about that dude and what […]

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June 11, 2014
Big Mistake is Missing Your Numbers

Franchise Update publishes a report on franchise sales volume every year. The report is awesome. It explains where franchisors’ sales teams are having the most success in lead generation, franchise sales, and more. An interesting thing they report each year is how many of the franchises they survey who don’t have any system for tracking […]

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June 5, 2014
Are Franchise Shoppers Driving You Crazy?

If you are a franchise broker or franchise consultant who gets leads from the internet or tradeshow, you may be getting a bit frustrated by all the shoppers out there.  We’ve all heard the saying, “it’s a numbers game” or comments from buyers like, “I was just looking”. I want to take a minute to […]

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May 23, 2014
Blogging Tips

Be clear – reduce pronouns and references which point to unknowns to the reader. Go back through after writing and add the word “franchise” wherever you can; keywords will drive your blog’s ranking.  For example use “franchise broker” instead of just “broker”. Break up your paragraphs into smaller sections to make it easier to read. […]

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May 20, 2014
Lessons from TV Show "The Profit"

I usually spend at least a couple hours every weekend doing some type of personal or professional development for myself.  It's almost always through audio books, but recently I found a television show that has captivated me.  It's called "The Profit".  It is about an entrepreneur who brings private equity into businesses of his choosing, […]

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February 14, 2011
FBA Introduces Franchise Consultant Controlled Landing Pages

"If you run PPC campaigns, landing pages are critical to your success. If you run email marketing campaigns, landing pages are critical. In fact, landing pages are critical to organic search engine marketing, press releases and just about all Internet marketing efforts."

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