This week, we decided to do a BLOG Challenge with our franchise brokers. The goal is for the brokers to show their personality through their blogs while simultaneously adding to their SEO (search engine optimization) and website content. Enrollment in the challenge was great; 19 brokers signed up and made the 30-day commitment.
The objective is to write for 15 minutes a day, 5 days a week, on a blog topic they can put on their website. The brokers follow a structure that inspires them daily with what to talk about. Then we are meeting weekly to assess the blogs and see where everyone is at. Some of the franchise brokers have never blogged before, but these brave souls decided to take the challenge anyway and make an impact on their business. That is how committed they are.
The Challengers are listed below:
We are making this task, that often gets pushed to the bottom of the “to do” list, FUN. We set each broker up with Google Analytics so we can see at the beginning of the month and at the end of the month what kind of impact they actually saw. I can’t wait to see who the winner is! But in the end, everyone who participates is a winner because they have started a valuable practice that can make a serious impact to their business.
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